A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when […]
Refer-A-Friend Promos: Are you Legally Covered? Read More »
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media.
Photoslurp finds User-Gen Content for You Read More »
After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage. Now, recognised
Amazon Monetises more Influencers Read More »
LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections. While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedIn. Read of for the latest Linky stats. Link or Like? LinkedIn was launched in 2003, and
The latest LinkedIn Stats and Facts Read More »
While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence
Facebook’s cross border solutions to get your brand global Read More »
While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18%
Stat Attack: More users getting their News from Social Read More »
New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands
Ad spending on the rise: Snapchat & Instagram Read More »
You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be posted if they were captured in the past 24 hours. Reversing
Instagram expands Stories beyond 24 hour Lifespan Read More »
You can follow everything from dapper dogs to bread face blogs on Instagram. If that’s not enough, you may soon be able to follow hashtags. #Trending In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags. While Instagram’s keeping mum about details, it appears you
You may soon be able to follow Hashtags on Instagram Read More »
Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, the newest update is meant to encourage more user engagement with Instagram’s expanding video and messaging services. By simply
Add guests to Instagram Live Video Read More »