Instagram users are now able to directly respond to individual shared videos and photos thanks to threaded conversations. Instant sticker, instant reaction Replying with Direct will prompt users to overlay their reaction over a sticker version of the media being replied to. The sticker shows up either in the top corner or within half of …
Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands. Lionsgate …
In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there. Millennials’ most valued A report from ComScore says 35% of US millennial smartphone users could not live without their Amazon app. It’s the most valued app …
Instagram users will soon be able to invite friends to join in on live video. The more the merrier The idea is for users to “hang out and go live together.” The new feature is meant to spur live interaction between friends, akin to Skype or Facebook Video. The new initiative is spurred on by …
Instagram Live toys with new Friend Invites for videos Read More »
Facebook is set to overhaul its signature app to make posts and comments more legible on mobile. I can see clearly now Facebook’s new design is focused on making it more apparent as to where threads begin and end, while Instagram is getting comments reels to allow for sub-conversations. Drawing from Messenger, Facebook is embracing …
The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities. Instagram’s Creative Shop give top tips for brands to create their own …
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, adorning colourful texts and styles, for a 24 hour viewing window before disappearing. Up until now, this …
If the children are our future, data shows that Snapchat is shaping up well. Expectation, confirmed A significant uptick in Snapchat usage by teens has been observed and quantified by eMarketer. At the same time, they’ve noted an abandonment of Facebook by the same demographic. Once 2017 wraps, eMarketer says Snapchat will have more users …
It’s official: teens prefer Snapchat to Facebook Read More »
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and …
Social strategies to reach Gen Xers and baby boomers Read More »
Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second Facebook has been working with MetrixLab to better understand how ads work best in Facebook News Feed as a primary video format. Different devices require …
Mobile before TV, the evolution of priority advertising Read More »