The Ad Standards Board (ASB) ruled a post by actor Kat Risteska was an ad, despite not including a “sponsored” (or other identifying) hashtag. What happened? Eco Tan sent Risteska samples of its body care products, and asked her to post a review on Instagram. Risteska gushed about Eco Tan’s moisturiser on Instagram, and included […]
No “Sponsored” tag? ASB says Instagram post “is an ad” Read More »
Snapchat recently announced that time spent on the app has risen nearly 20% in the last six months, despite Instagram’s similar offerings. Snap fights back The deluge of cloned features from Snapchat to Instagram has been on a steady rise, seeing many users migrate from Snapping to the Facebook owned picture sharing app. Even though
Snapchat users engage app more than Instagram, despite similar features Read More »
Photography app stallwart VSCO has branched out into video. In the app Video editing in the VSCO app works intuitively enough: you select a video from your camera roll and apply one of VSCO’s famous presets. Save it back to your camera roll, and you’re done. It can handle video up to 30 FPS at
Filmic mobile video via VSCO Read More »
In an ongoing effort to boost Stories, Facebook has been testing a new feature to share Instagram Stories directly to Facebook. Instant Instagram on your Facebook Facebook’s me-too version of Snapchat’s Stories has yet to find its stride in comparison, so it seems adding a direct to Facebook share option is more than a natural
Instagram trials straight to Facebook feature with Stories Read More »
Facebook IQ has rounded out its article series of trending fashion across the UK, France, Germany, Italy, Spain, and the US to inform fashion retailers and boost campaigns. Facebook gets spiffy After sifting through Facebook conversations, Instagram posts, and trending hashtags, Facebook is using AI to analyse posts across six countries to single out key
A Facebook focus on fashion Read More »
Snapchat is reaching out to many of their key influencers, in order to bolster ad revenue and put a stop to a depletion of users. Hanging on to users is no longer a snap The latest earnings report of Snapchat’s model has shown they are slowly losing users to their top competition: Instagram. To fight
Snapchat battles to keep influencers from Instagram Read More »
Marketing platform Klear has released analytics of 149 brands using Instagram Stories, to see how brands are embracing the new medium. Breaking down the numbers Across eight different industries, Klear has announced that 59% of brands are using Stories to link to a shoppable page, while 23% link to other social apps, and 10% linking to
Instagram: Brands tell their own Stories Read More »
Instagram users are now able to directly respond to individual shared videos and photos thanks to threaded conversations. Instant sticker, instant reaction Replying with Direct will prompt users to overlay their reaction over a sticker version of the media being replied to. The sticker shows up either in the top corner or within half of
Instagram Direct Replies move on Messaging Read More »
Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands. Lionsgate
Instagram reaches new Advertiser Milestone Read More »
In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there. Millennials’ most valued A report from ComScore says 35% of US millennial smartphone users could not live without their Amazon app. It’s the most valued app
Millennials can’t live without Amazon Read More »