The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high […]
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Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed. In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the
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Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
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Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video
YouTube outpaces Facebook in New Report Read More »
The film editing web and software developer Filmora has created an infographic around the latest facts for YouTube. YouTube’s numbers tell a story Since its founding in 2005, YouTube has ballooned to over 1.5 billion monthly active users. According to Filmora’s infographic, over 500 hours of video are uploaded to YouTube every minute. As of
Stat Attack: YouTube Analytics Read More »
eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages
Teens favour Snapchat and Instagram Read More »
In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high
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Instagram is adding interactive polling stickers to Stories, which can be overlaid on images with customisable options. A voice for (your) people The process is simple, users need only drag and drop their chosen new polling sticker onto the desired image within the story. Once the sticker is placed the user will be prompted with
Instagram Stories brings Polls to the People Read More »
Instagram has launched a new set of sunglass face filters for Instagram Stories, with faux reflections of popular global locales. Make-believe-stylish The new filter incorporates several styles of different sunglass frames, reflecting popular destinations, such as tropical islands and Parisians streets. The augmented-reality glasses can be cycled by simply tapping the screen or if the
Instagram launches Globe Trotting Sunglasses Read More »
Facebook has announced ability for Instagram users to cross-post directly to Facebook Stories, in a bid to bolster Facebook’s lack of Stories. Efficiency is key Following preliminary tests in Portugal, Facebook is looking to launch the new functionality in the US, with the rest to follow. Yet the cross-posting only works one way. Instagrammers can
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