[SMK] AI & Digital Marketing Capability Transformation
You can follow everything from dapper dogs to bread face blogs on Instagram. If that’s not enough, you may soon be able to follow hashtags. #Trending In an update that's many a marketers’ digital dream, canny user @Social.pip has spotted a beta test inviting ‘Grammers to follow hashtags. While Instagram’s keeping mum about details, it appears you
You may soon be able to follow Hashtags on Instagram Read More »
Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, the newest update is meant to encourage more user engagement with Instagram’s expanding video and messaging services. By simply
Add guests to Instagram Live Video Read More »
Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything to your social diaspora. To start a poll, compose a post and select
Facebook amps up Polls with GIFs Read More »
The wait is over for marketers and influencers alike: the branded content tool is now available for more ‘Grammers. Popularity Contest The branded content tool, intended to more clearly identify what’s branded content and what’s not, was launched in June to a select few. Instagram says the tool is now available for users “with high
Instagram expands access for Branded Content Tool Read More »
Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed. In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the
Instagram Stories get Supersized Read More »
Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
Facebook toys with new Status Message Read More »
Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video
YouTube outpaces Facebook in New Report Read More »
The film editing web and software developer Filmora has created an infographic around the latest facts for YouTube. YouTube’s numbers tell a story Since its founding in 2005, YouTube has ballooned to over 1.5 billion monthly active users. According to Filmora’s infographic, over 500 hours of video are uploaded to YouTube every minute. As of
Stat Attack: YouTube Analytics Read More »
eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages
Teens favour Snapchat and Instagram Read More »
In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high
Facebook injects new life into Stories Read More »