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YouTube outpaces Facebook in New Report

Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video

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Teens favour Snapchat and Instagram

eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages

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Facebook injects new life into Stories

In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high

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Instagram launches Globe Trotting Sunglasses

Instagram has launched a new set of sunglass face filters for Instagram Stories, with faux reflections of popular global locales. Make-believe-stylish The new filter incorporates several styles of different sunglass frames, reflecting popular destinations, such as tropical islands and Parisians streets. The augmented-reality glasses can be cycled by simply tapping the screen or if the

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Stories on Facebook and Instagram allow cross-posting

Facebook has announced ability for Instagram users to cross-post directly to Facebook Stories, in a bid to bolster Facebook’s lack of Stories. Efficiency is key Following preliminary tests in Portugal, Facebook is looking to launch the new functionality in the US, with the rest to follow. Yet the cross-posting only works one way. Instagrammers can

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