It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe. To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts. Snap to it Instagram Stories, a clone of Snapchat Stories, has torn a big chunk …
Millennials rally around Snapchat despite Instagram’s advances Read More »
Twitter continues to up its video arsenal, with updates set to bring full-screen video advertisements to the mobile Twitter app. In to interstitials In a presentation about how to monetise their Moments feature, Twitter has revealed they’re going to launch full-screen vertical video interstitial ads in twitter feeds on Android and iOS mobile devices. For …
In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website. Mobile first, but only just Until now, the vast majority of people use Instagram via its native app. Indeed, web and desktop options for the platform have been virtually non-existent. The strategy …
It doesn’t seem that long ago the world was gobsmacked when Facebook breezily sailed passed the 1 billion user mark. Since then that club has been joined by Messenger and WhatsApp, and soon Instagram. But 2 billion, no platform's done that yet. It looks like Facebook will be the first. Billions In its recent earnings …
Like a fine wine, Instagram is improving (or at least expanding), with age. The plucky platform now has 700 million users. Lots of Hearts The milestone marks a remarkable ascent for Instagram, doubling its user base in just two years. Indeed, the last 100 million users were added since December 2016. To put that in …
As Snapchat struggles to keep up with the Joneses (or in this case, every platform owned by Facebook), it’s not wasting any time rolling out new features helping advertisers cash in. The latest development in Snapchatland: a self-serve ad platform. Step right up There are shouts and murmurs around the web predicting that Snapchat will launch …
While Instagram Stories might have leapfrogged Snapchat in popularity, a new report shows Snapchat's top of the pops with the kids. Teen dream The biannual Taking Stock with Teens survey by Piper Jaffray asked 5500 teens their opinions about digital trends. It revealed 39% of teens use Snapchat daily, compared to 23% for Instagram. Some …
Stat Attack: Snapchat still beats Instagram with teens Read More »
Facebook has slowly but steadily been moving into the Augmented and Virtual Reality space. Now that commitment has increased with the launch of the Camera Effects platform. Virtual Likes Facebook made the announcement as the recent F8 developer conference. The platform will let third-party developers create augmented reality filters that can be viewed through the Facebook …
Snapchat has unveiled Snap to Store, new ad unit covering online to offline conversions. As part of the release Snapchat has opened up its vaults, giving marketers a glimpse into the location-based activities of Snapchatters around the globe. Here's what we know. Food first It turns out Snapchatters love a good feed, and sharing the …
Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform. Money spinners There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram. This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million …