Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original […]
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When is the best time to post on Instagram? The latest update from Later promises tailored intel for your account. The Need Posting at the right time can be tricky. Later’s own research shows that most social folk reckon that between 7pm and 9pm is best. Not everyone is right about it, and certainly not all
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They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The
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Are Likes now passé on Facebook? Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions. Smiley Face? That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry). Using the
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The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers. There can be only one A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries. In March this year, Instagram accounted for 32.9%
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Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want
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Perhaps getting sentimental in its old age, Facebook wants to get the kids together more often these days. Facebook recently tested unified notifications across Messenger and Instagram. Now it’s letting you place Messenger Ads on Instagram. Location, location This means you can now place ‘click to Messenger’ ads within Instagram. When a user clicks on the
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Instagram has recently been dabbling with feature called Archive. It appears the testing went well, and Archive is now available globally to all Instagrammers. Finders Keepers As the name implies, Archive is a place you can save photos and videos, in a separate part of the app. Tapping the “Three Dots” Button at the top
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Instagram has made it easier to share new types of content with your pals, all without missing an update. Share to Care dude First off, you can now send photos and videos to your friends without cropping. This means content can now be sent in its original format of portrait or landscape, instead of Instagram’s default
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We all know beauty ambassadors, posts, and products are incredibly popular on Facebook and Instagram. Now a study from Facebook IQ drills down into beauty conversations across the platforms. Beauty and the Bestie The wonderfully titled Selfies and Snail Slime study from Facebook analysed the conversations of over 3500 female beauty shoppers across the UK,
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