[SMK] AI & Digital Marketing Capability Transformation
Is your mobile marketing game up to speed? New insights from Facebook might be able to tweak your mobile mojo even further. Around drink culture at least. On the Grow The Thirst for Mobile report from Facebook IQ surveyed the beverage path to purchase from over 1000 Facebook and Instagram users in the US. Facebook
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Better late than never, right? While Messenger has a lot of skin in the game when it comes to business customers, now Apple is playing catch up. But is it too late? Pay Day Apple is developing a service with enterprise capabilities for iMessage, it’s called Business Chat. Business Chat will be baked deep into
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In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible. These bots can like
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A report from sports sponsorship outfit hookit shows what some of the biggest social media influencers are achieving for global brands. Ronaldo thrashes Neymar, Bolt The report upholds soccer player Christiano Ronaldo as the social media superstar of the sporting world. Neymar and Usain Bolt both got honourable mentions, but Ronaldo beats them on every
Report: Sports celebs give sponsor ROI Read More »
Snapchat sure is making make hay while the social sun is shining. Shortly after announcing its plans for TV-style programming, the platform has upped its production cred by partnering with HBO. Box Office Snapchat has signed a two-year deal with Time Warner, the owners of HBO, for US$100 million. The deal will see 10 original
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When is the best time to post on Instagram? The latest update from Later promises tailored intel for your account. The Need Posting at the right time can be tricky. Later’s own research shows that most social folk reckon that between 7pm and 9pm is best. Not everyone is right about it, and certainly not all
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They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The
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Are Likes now passé on Facebook? Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions. Smiley Face? That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry). Using the
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The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers. There can be only one A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries. In March this year, Instagram accounted for 32.9%
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Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want
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