'But How Will We Validate Our Existence', Cry The Instafamous??!?? A leaked Instagram design trial shows the platform is experimenting with obscuring and hiding ‘Like’ counts, as uncovered by reverse-engineering guru Jane Manchu Wong. On the link above, if we view screenshots left to right; you can see on the far left that the Instagram […]
Instagram Trialling Killing Off Likes Read More »
Snapchat Ramps Up At 2019 Partner Summit During Snap’s inaugural ‘Partner Summit’ last week in Los Angeles Chief Executive, Evan Spiegel, came out swinging for copycats Instagram and Facebook, alongside announcing a series of innovative new features. Snapchat lacks the comprehensive reach of Facebook or YouTube, which both reach approx. 80% of web users in
SnapChat: ‘We Own 18 – 24 Year Olds’ Read More »
LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. For those unfamiliar with the idea of lookalikes, the feature was first popularised on Facebook in 2013. If you don’t feel like
LinkedIn Launches Lookalike Audiences Read More »
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says
Facebook’s Latest Ad Budgeting Update Read More »
LinkedIn Expands Video Offering With New Live-streaming Feature LinkedIn finally joins the live video craze with the launch of LinkedIn Live. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with
LinkedIn Goes Live With LinkedIn Live Read More »
YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in
YouTube’s New Instagram Explore Style Feature Read More »
Twitter finally reveals 126 million daily users, 60 million less than Snapchat Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage
Twitter’s Daily User Base Dwarfed By Snapchat Read More »
Facebook's Latest 'Cash Money' Community Summit Updates Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits
Facebook Launches New Groups Features, Expands Paid Subscriptions Read More »
New Report Shows What 'Grammers Like, Loath & Love About Marketing Instagram, alongside LinkedIn, probably offers the easiest organic (unpaid) social media marketing opportunities for communicators in 2019. With one billion plus users globally, and around 11 million locally, it is a robust media channel. Unlike LinkedIn, Instagram’s daily active usage levels are very high, with
What Do Instagrammers Want From Marketers? Read More »
Latest Microsoft Results Show LinkedIn Is Flying Once largely the domain of annoying recruiters, ninjas and cheesy business development people, LinkedIn has within the past 24 months finally started to come good. 17 years after launching. According to Microsoft's latest quarterly results, released last week, LinkedIn user sessions are up 30% year on year, fuelled
LinkedIn Usage Up 30% Year On Year Read More »