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LinkedIn Goes Live With LinkedIn Live

LinkedIn Expands Video Offering With New Live-streaming Feature LinkedIn finally joins the live video craze with the launch of LinkedIn Live. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with […]

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YouTube’s New Instagram Explore Style Feature

YouTube Testing New Organic Reach Driver YouTube is expanding the test of its “Explore” feature, a new discovery tool it first introduced as an experiment within its iPhone app last year. The Explore feature, initially popularised by Instagram, seems to be the latest must-have tool for the major social players. Launched on Instagram back in

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Twitter’s Daily User Base Dwarfed By Snapchat

Twitter finally reveals 126 million daily users, 60 million less than Snapchat  Twitter has finally revealed its daily active user levels, and it’s a lot smaller than many in industry might have anticipated at 126 million. Its share price dropped 10% on the news. The fact Twitter has held back on its daily active usage

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Facebook Launches New Groups Features, Expands Paid Subscriptions

Facebook's Latest 'Cash Money' Community Summit Updates  Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits

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What Do Instagrammers Want From Marketers?

New Report Shows What 'Grammers Like, Loath & Love About Marketing  Instagram, alongside LinkedIn, probably offers the easiest organic (unpaid) social media marketing opportunities for communicators in 2019. With one billion plus users globally, and around 11 million locally, it is a robust media channel. Unlike LinkedIn, Instagram’s daily active usage levels are very high, with

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LinkedIn Usage Up 30% Year On Year

Latest Microsoft Results Show LinkedIn Is Flying Once largely the domain of annoying recruiters, ninjas and cheesy business development people, LinkedIn has within the past 24 months finally started to come good. 17 years after launching. According to Microsoft's latest quarterly results, released last week, LinkedIn user sessions are up 30% year on year, fuelled

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Google My Business Improves Local Search Opportunties

Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for

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Instagram Is Not Hiding Marketers Posts

Instagram Quells 7% Organic Reach Rumours  Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged

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Facebook Group Community Management Update

Facebook Rejigs Group Invites & Analytics   Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking

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New LinkedIn Page Features Live

Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and

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