Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for […]
Google My Business Improves Local Search Opportunties Read More »
Instagram Quells 7% Organic Reach Rumours Marketers can rest easy this long weekend since Instagram has just announced that there hasn’t been a significant algorithm update in recent weeks. Social media marketers will no doubt have noticed the growing chorus of platform influencers sharing posts (like above) citing a new Instagram algorithm update. The alleged
Instagram Is Not Hiding Marketers Posts Read More »
Facebook Rejigs Group Invites & Analytics Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking
Facebook Group Community Management Update Read More »
Expanded LinkedIn Features and Functions Rolling Out LinkedIn’s marketing renaissance continues apace, as the platform rolls out a raft of its new LinkedIn Page updates, announced just before Xmas. LinkedIn’s latest attempt to woo businesses, and in particular, marketers, is a relaunch of LinkedIn Company Pages, subsequently now known as LinkedIn Pages. The refresh and
New LinkedIn Page Features Live Read More »
YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move
Swipe Right For YouTube’s Storyfication Read More »
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users
Snapchatters are happiest, Facebookers not so much Read More »
2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are
May Your NYE Selfies Be Flattering! Read More »
Among the new generation of young professionals, frequently changing careers has become the norm. Creating that bridge With more than 40% of the working force taking interest in making jumps to new careers, 50% of those professionals are switching industries entirely. Generation Z is leading the stats in changing career paths at 3X the rate
LinkedIn focuses on Job-Hoppers Read More »
While it might be the sensible (some may say slightly dull) cousin to cooler members of the social family, LinkedIn is quietly going about its business, kicking lots of goals. Linking In – Big Time Microsoft has reported that in Q1 2019 LinkedIn's revenue increased 33%. Not only that, engagement is at record levels, with
Guess what? LinkedIn’s going Gangbusters Read More »
In an effort to make remote meetings more effective and personal, Microsoft will allow LinkedIn profiles to integrate with Office 365’s new people cards. Integration power! Things like calendar syncing will help users see what the day-to-day of other workers are like, and help better coordinate projects. New coauthor features for Word, PowerPoint, and Excel will
New LinkedIn Features for Office 365 Read More »