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Snapchat Spectacles dabble in Augmented Reality

They say necessity is the mother of invention. With Instagram snapping at its heels, Snapchat is being forced to innovate, and quickly. The latest update: Snapchat Spectacles might be getting Augmented Reality (AR). Something to see here Snapchat’s first generation Spectacles were launched in the US in November 2016, and in Europe last month. The

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Maccas turns to Snapchat to recruit Millennials

Attempting to round up a bunch of fresh employees, McDonald’s has turned to Snapchat for an innovative recruitment process. I’ll take one job to go, please McDonald’s has broadened its reach for young men and women with what it's calling “Snaplications.” Users can watch a 10-second video ad about the work culture at McDonald's, with

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Report: Millennials can’t recall TV networks, except Netflix

A new study shows that millennials can’t readily recall which shows were produced by which networks. Unless of course it’s Netflix. Forget Me Not The Young & the Brandless report from Anatomy Media surveyed 3100 people aged 18 – 26 years. The report quizzed respondents on their media consumption and brand recognition for broadcast and

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Study: SMEs turn from Snapchat to Instagram

The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers. There can be only one A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries. In March this year, Instagram accounted for 32.9%

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