[SMK] AI & Digital Marketing Capability Transformation
A new study shows that millennials can’t readily recall which shows were produced by which networks. Unless of course it’s Netflix. Forget Me Not The Young & the Brandless report from Anatomy Media surveyed 3100 people aged 18 – 26 years. The report quizzed respondents on their media consumption and brand recognition for broadcast and
Report: Millennials can’t recall TV networks, except Netflix Read More »
As the dust settles from the end of financial year, it can be a good time to take stock. Maybe even learn a new trick or two. So here’s our contribution: three Chrome extensions designed to boost your productivity. 1: Taco Besides the name, there’s a lot to like about this extension. Taco is a
3 Chrome Extensions to Crank up your Productivity Read More »
The results are in: SMEs are turning toward Instagram and away from Snapchat, in significant numbers. There can be only one A study by Fivver, which analysed the services offering on its platform, discovered that SMEs request information for Instagram services 12X more often than Snapchat queries. In March this year, Instagram accounted for 32.9%
Study: SMEs turn from Snapchat to Instagram Read More »
While video, both live and 360, might be the apple of Facebook’s eye for the moment, it hasn’t forgotten about the humble image. Indeed, Facebook has recently announced a bunch of updates for its photo albums feature. Frame by frame First off, you can now add videos, check-ins, and text posts to your photo albums.
Facebook Photo Albums get major Update Read More »
While Reddit may not be the first place that springs to mind when it comes to metrics, the massively popular site is morphing into a bonafide platform. And brands are beginning to notice. In fact, Brandwatch has become the first service to provide Reddit analytics. Reddit all about it Brandwatch will analyse data and comments pulled
Martech Mashup: Drill down into Reddit Data Read More »
Do you run a small business and are wanting to learn how digital can help? Then Google’s latest study is essential reading. Leg up Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs. The study found these tools positively impact small business in four key
Google: Four ways the web supports SMEs Read More »
We marketers talk a lot (as we should) about reach, views, impressions, engagement and frequency. But not enough about timing. From occasions to micro-moments, timing influences our behaviour, shapes our attitude, and impacts perception. There are different occasions throughout the year that marketers must use to their advantage to connect with their consumers. Occasions and
Get the Timing Right – Occasions for Marketers Read More »