[SMK] AI & Digital Marketing Capability Transformation
While 360 videos are cool (Mark Zuckerberg certainly thinks so), making sure viewers look in the right place at the right time can be challenging. Especially when creating narrative-based video. However YouTube has made life a little easier for creators, with new tools showing where viewers look during their 360 and VR videos. Now Look
YouTube’s new 360 tools for Brands Read More »
Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products. Match made in data Heaven? The first, Value Optimisation, analyses previous purchase data to determine how much a user might spend in your store over a week. Based on the requirements of your campaign,
Facebook’s new toys for Marketers Read More »
Here’s a cute little update for all you emoji lovers out there. Google's keyboard app Gboard now lets you draw and send your own emojis. Thumbs Up Gboard has tapped into Google’s recent advances with image recognition to come up with a way of recognising your hand drawn emojis. For example, if you draw something resembling a
Gboard can now read your hand-drawn Emojis Read More »
Facebook has just given Group Admins a lot more power on the platform. Here’s what you need to know. Group Think? Mark Zuckerberg announced the tools at the first-ever Facebook Communities Summit in Chicago. These tools are aligned with Facebook’s new mission over the next decade: “Give people the power the build community and bring
Facebook gives Group Admins more Power Read More »
Twitter has kitted out Direct Message with shiny new Customer Service tools, giving users more scope to engage with brands. Message in a Button Brands can now add buttons to Direct Messages, which allow customers to take certain actions. For example visiting a web page, following an account, starting a Direct Message with another account,
Twitter’s new Customer Service Features go Live Read More »
Here’s one that’s slipped under the radar: Facebook has quietly adopted Twitter’s most iconic point-of-difference, the 140-character limit. Well, sort of. Speed limits apply Facebook now limits posts to 130-characters to US users. We’re not sure why Facebook chose to shoot just under Twitter’s limit, but sometimes less is more. Facebookers in the US are
With new character limit, Facebook ‘borrows’ from Twitter’s Playbook Read More »
Better late than never, right? While Messenger has a lot of skin in the game when it comes to business customers, now Apple is playing catch up. But is it too late? Pay Day Apple is developing a service with enterprise capabilities for iMessage, it’s called Business Chat. Business Chat will be baked deep into
Apple makes play for brands with Business Chat Read More »
While Facebook is closing in on 2 billion users, how many of them can you realistically reach? Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills. Me Gusta Facebook Messenger’s assistant, dubbed M, can now make recommendations in Spanish. If M notes that a user composes text is Spanish,
Facebook’s AI is busy learning new languages Read More »
Dropbox has released a new set of tools aimed at enterprise users. Here’s the low down. Straight shooter First off, the admin console has been stripped back and simplified. Dropbox says the design is robust enough for CIOs, while being accessible for team managers. Click here to visit the early access admin console page and
Martech Mashup: Dropbox’s gift for Business Users Read More »
In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way. Spamalot There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible. These bots can like
Instagram cracks it with Marketing Spam Read More »