Since launching in August last year, Instagram Stories has been a runaway hit. Now the platform is testing Direct Response Ads within the popular feature. Click Here Now The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories. Previously, […]
Instagram trials Direct Response Ads Read More »
Adobe Audience Manager was recently recognised for the third consecutive year as leader in Forrester Wave: Data Management Platform. Q2 2017 belongs to Adobe The Forrester Wave: Data Management Platform rates some of the biggest names in data management, such as Nielsen, KBM Group, Adform, Lotame, Salesforce, Run, Oracle, and of course, Adobe. Since 2013
Martech Mashup: The best Data Management Platforms Read More »
Vimeo hopes to lure content creators with a new collection of features for Vimeo Business members. They’re calling them ‘interaction tools’. Calls to action Vimeo has new customisable options that let content creators control what appears after their video has played. These include social sharing icons, infinite video loop functions and custom images and links.
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Apple TV is getting a new content supply channel—Amazon Prime and its catalogue of 5000 films and TV shows. Officially Amazon Interested parties have known it was likely for some time, but it’s only just become official. After aeons of negotiations, Amazon Prime is finally coming to Apple TV. By no small coincidence, Apple TV
Amazon and Apple agree on TV Read More »
Snap has acquired ad and location-based analytics outfit Placed. The purchase seems set to bolster Snapchat’s reporting, especially relating to real world purchases. Acquired measures Measuring offline impacts of online advertising is a common aspiration this year. Everyone wants it. So, the networks that can deliver are likely to get more campaign dollars for the
Placed: Snapchat’s real-world metrics buy Read More »
Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners. Snap looks to crack champagne, last minute Achieving only US$149.65 million out of projected US$157.98 million in the first quarter was a result of a singular share-based expense compensation. A drop in daily active users also
Snapchat slashes Ad Costs to save Bottom Line Read More »
Let’s paint a picture: your brand has a social media page with a solid follower base. Posts made by followers are monitored to ensure they don’t breach the page’s published “house rules”. Some followers are a smidge over-enthusiastic about your brand, and publish negative comments about your competitor’s products. Some of these comments you know
You are what others Tweet Read More »
Cloud service Box has recently launched a desktop app, with brands firmly in its sights. They’re calling it Box Drive. Inside the Box While still in beta, Box Drive brings pretty much pulls in all the functionality of Box's mobile app. This includes collaboration tools, multiple device support, auto-syncing, and all the other stuff you’d
Box makes play for Business Read More »
Facebook may be big, but that doesn’t mean its forgotten how to work out. The social network has signed a new deal that will see thousands of hours of esports events coming to a News Feed near you, really soon. Let’s get physical The partnership with esports giant ESL Gaming will reportedly bring over 5500
Facebook sprints into live-streaming Sports Read More »
Pinterest isn't backward about being forward in promoting its growing array of marketing features. Less that a year after launching, Promoted Videos on Pinterest will now autoplay. Play along The update means videos will launch once they appear in the feed. In an attempt at quality control, Pinterest will charge you less, the more people
Pinterest pushes Auto-Play Video Ads Read More »