Google has announced a major upcoming change to mobile search rankings. The change could have serious effects on businesses that rely on search for success. What’s happening From 10 January 2017, Google will start penalising web pages that include certain elements that they have deemed intrusive. Under Google’s new rules, you could find that your […]
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Oracle has beefed up its Content Marketing and B2B marketing automation platforms. The new additions are intended to help marketers better create and distribute content and map customer behaviour. New Content Portal Oracle’s new Content Portal automates the sourcing, tracking and distribution of approved content. It can be embedded into third-party applications or pages. Marketers
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Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app. Family fun Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users taking turns to set scores or play against a friend. Facebook is now set to open Messenger up to third-party developers, though
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Increased targeting functions have boosted ad spend on Facebook, Instagram, Twitter and Pinterest, according to new research by Kinetic Social. Big changes The US social ad services company, whose clients include EA Sports, H&M, American Express, and New Balance, produced a report based on its clients' activity in the third quarter of 2016. Engagement from
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Instagram has added a few new features to its Snapchat-inspired Stories. Upskilled In a nod to sharing, you can now include Mentions of other users in your Stories To add a mention, you type @ followed by the relevant username. Your friend's username will then appear underlined in the story. Users tapping the Mention will
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Facebook has loosened the reigns and will now allow Verified Pages to share branded content. Content Kings Branded content covers a broad swathe of posts: text, photos, video, Instant Articles, links, 360 and Live videos. Now Verified Pages can share all these with the aim of monetisation down the track, Facebook said in a blog
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Instagram ads have just grown up, or at least gotten more vertical thanks to a new update. Rise and shine Photo and video ads can now be uploaded in 4:5 aspect ratio. In plain terms: that's portrait. Instagram says early test results are promising, with vertical ads attracting higher view rates on average. Mobile first
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Facebookhas chosen Australia as the first market to test its new(ish) Messenger feature: Rooms. Talk to me Rooms is essentially a public chat feature. It's set up in a bulletin-board style and allows you to chat with strangers in real time. Rooms is reportedly being tested as a way users can explore topics they're interested
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First there was mobile, then there was video. Now Facebook is making a move into LinkedIn's backyard with a new job search feature. Linking Up As reported in Reuters, Facebook is testing a feature that allows Page Admins to create job postings, and take applications for candidates. A Facebook spokesperson told Reuters the move was
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A new Haptic Ad Service from Immersion lets marketers and advertisers create mobile video ads that pulse, vibrate and shake. Tapping into how user’s feel In a recent study, Immersion found that video ads with haptics resulted in a 41 percent increase in purchase intent and a 75 percent increase in ad awareness. Also, 71
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