[SMK] AI & Digital Marketing Capability Transformation
Periscope has just given content creators an early Christmas present, with three new tools to boost audience engagement. Favourites and friends A user's 10 most engaged followers will now be identified by a 'Superfan' icon and a score based on engagement actions. Periscope has also introduced groups, allowing users to broadcast videos to –
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Facebook has just released a blog post outlining how it plans to update its metrics and reporting features. Made to measure The biggest news is that Facebook will now increase its third-party verification for reports. This means partnering with industry heavyweights such as Nielsen and comScore to help give Facebook's figures more cred. This is particularly
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LinkedIn has launched Audience Insights, a new tool designed to help you learn more about the professionals who follow you. Know your neighbours LinkedIn mobile users can view information about who has read their posts – including data around their current position, company, location, and how they discovered your content. The real-time info can be
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Facebook has released a new study showing how messaging apps are changing the way we communicate. Here are the highlights. Message in a bottle Facebook surveyed users in 14 markets, and found that most prefer messaging to chatting, both one-on-one and in groups. This preference applied across age ranges, with Millennials, Gen Xers, and Boomers
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In it's ongoing battle against trolls, Twitter has a powerful new weapon that's been a long time in development. The much-anticipated Mute Button. Button it Muted Words giveS you more ways to filter out offensive content and users. While Twitter's long offered the ability to unfollow, block, and mute, the powers of blocking have been enhanced.
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Earlier this year, Cyberlink launched Action Director 2 for Windows. Retailing for $59.99, it was designed for pro-level editing of action clips by viral-hopefuls. Of course, it was exclusively for desktop computers. ActionDirector Video Editor for Android brings it to mobile. The starting price? Free. Production schedule With ActionDirector for Android, integrated video camera software
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Without engagement content won’t spread but without content, there is nothing to spread. This is our motto. When it comes to Facebook posts we are always looking at ways to maximise the engagement. How can we get more likes, more comments, more shares on this? Ask around Asking people to like works, asking a question
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Voice-only is so 2015. WhatsApp has just joined 2016 and rolled out its own video-calling feature. Say my name WhatsApp's 1 billion users on iOS, Android, and Windows can now video chat with one another to their heart's content. The feature brings WhatsApp closer into line with Facebook's other superstar child, Messenger. It's also the
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Google's nascent messaging app Allo has just added another millennial-inspired feature: the ability to predict what emoji or sticker you're going to use next. Smiley face? Allo's Smart Smiley button now scans your text and suggests all sorts of emoji or sticker, relevant to the content you're tapping out. It also works when receiving messages,
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In a multi-screen age, connecting with a captive audience gathered around the telly may feel like an impossible challenge. But what if you could harness both screens? Numbers Tell the Story Research has found that 87% of consumers said they used a second screen while watching TV, while around two-thirds of smartphone owners used their
TV-Assisted Targeting Owns the Moment Read More »