With brands and advertisers continuing to flock to Instagram, the Facebook-owned company has upped its ads game in a bid to boost click-through rates. Jump out The platform hasn't traditionally allowed external links – and for the most part it still doesn't – but Instagram has adapted to ensure ad spend continues to rise. The […]
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Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space. Google quickly shut those plans
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Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be shared across Pages with different owners for greater exposure. For example, NBC crossposted a video with on America's Got Talent Page and other related Pages to achieve 126 million views. Facebook says crossposting allows publishers
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Twitter has released a range of new features to help brands offer more comprehensive customer service. Service with a smile Business accounts on Twitter can now advise if customer service is offered. Brands can also display which times of day service is available. To make the change, head to the new Customer Support settings on
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The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages. Get involved As Facebook moves to promote Messenger as the platform for users to contact brands, shops and companies, Twitter has followed every step of the way. The latest
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Facebook has just launched new mobile ad units designed to boost in-store sales. Walk in Dynamic Ads for Retail lets retailers display products available in locations that are closest to the user viewing the ad. For example, if a nationwide fashion retailer is having a sale, the ads will only display nearby items in stock.
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A new report from Nielsen shows that while free-to-air TV and radio are still the most popular media outlets, smartphones are knocking heavily at the door. Step it up The study reveals that in Q1 of 2016, over 191 million US adults used their smartphone on a daily basis, up from 176 million in Q3 2015.
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File sharing service Box is teaming up with Google to make working in the cloud more streamlined. Out of the box At the recently BoxWorks conference in San Francisco, the company announced is will become a third-party storehouse for Google Docs, Google Sheets, and Google Slides. Content stored in Box can also be searched using
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Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.
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When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. Young guns Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over
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