[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat

Martech Mashup: Snapchat Analytics

Marketers are now able to gather analytics data for Snapchat, thanks to a Danish startup. World-first SaaS analytics for Snapchat The Copenhagen-based group called Snaplytics, says its new analytics service for Snapchat’s videos and photos is “the only software-as-a-service analytics (exclusively) for Snapchat.” The startup uses a proprietary system that avoids Snapchat APIs to monitor

Martech Mashup: Snapchat Analytics Read More »

How brands are using games to convert on Snapchat

Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on. The latest is an interactive game from Under Armour. Game on The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton. The game allows users to play as Newton and

How brands are using games to convert on Snapchat Read More »

Facebook’s trials another Snapchat-esque feature

You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day lets users share images and video that can be jazzed up with filters. And they also disappear within 24 hours. Sound

Facebook’s trials another Snapchat-esque feature Read More »

Call of Duty shows how brands can win using Snapchat lenses

Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.

Call of Duty shows how brands can win using Snapchat lenses Read More »