Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions about the two photo and video-sharing apps. The majority of respondents (64%) said […]
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Marketers are now able to gather analytics data for Snapchat, thanks to a Danish startup. World-first SaaS analytics for Snapchat The Copenhagen-based group called Snaplytics, says its new analytics service for Snapchat’s videos and photos is “the only software-as-a-service analytics (exclusively) for Snapchat.” The startup uses a proprietary system that avoids Snapchat APIs to monitor
Martech Mashup: Snapchat Analytics Read More »
While Facebook remains the unquestioned top dog of social networks, this year may be seen as belonging to Snapchat. From skyrocketing video views to innovative brand campaigns and a name change, Snapchat’s evolving from millennial plaything into a serious option for brands. So today we’re taking a look at the most recent snappy stats. Millennial
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Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So today we're stacking up both platforms in a virtual face off. Weigh in
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Snapchat is getting serious about moving pictures. In September the platform launched video googles, now it's dabbling in movie tickets. Popcorn time Paul Yanover, president of movie ticketing company Fandango, hinted in a recent New York Times article that his company was working with Snapchat on an in-app ticketing option. The collaboration isn't the first
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Snapchat's mainly millennial audience is increasingly turning to the platform for gaming, and brands are cottoning on. The latest is an interactive game from Under Armour. Game on The game, It Comes From Below, is built on Under Armour's campaign starring Carolina Panthers quarterback Cam Newton. The game allows users to play as Newton and
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It turns out Instagram wasn't the only Facebook-owned app looking to Snapchat for inspiration. Snap happy WhatsApp has just received an update adding text, emoji and drawing tools for its users to get creative and add some colour to their conversations. The app has also gained the ability to use a bright screen as a
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Facebook hasn't been shy about adopting Snapchat's most popular features and bolting them onto its existing empire of features and apps. Now Snapchat is fighting back. Story time Snapchat Stories has been bumped to prime position above the Discover tab, meaning your friends are more likely to see that latest update. To make Stories even
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You can't accuse Facebook of not being diligent when it comes to sniffing out Snapchat's most popular features. Now Facebook is launching "Messenger Day", a feature uncannily similar to Snapchat Stories. Leapfrog Messenger Day lets users share images and video that can be jazzed up with filters. And they also disappear within 24 hours. Sound
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Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.
Call of Duty shows how brands can win using Snapchat lenses Read More »