Snapchat may be many things, but traditional social platform isn't one of them. In it's latest attempt to match millennials with marketers, Snapchat has released a marketing campaign in the form of an 8-Bit computer game. Game, set, match Serena Match Point lets users play tennis as Serena Williams across 22 levels – each representing

In another indication that Snapchat's reach is becoming more global, the ephemeral messaging service has released a heap of new geofilters custom made for Down Under. Oi oi oi 50 personalised geofilters are now available, mainly based around Sydney locations including Sydney Harbour and Bondi Beach. And Snapchat's just getting started: 100 new filters for

Snapchat recently rolled out a new feature called Memories, and it's potentially the most transformative feature yet rolled out on the app. What are Snapchat Memories? For the first time users will be able to share content from outside Snapchat. You can upload photos and videos from your phone’s camera roll, then edit them in

We've known Snapchat was popular with the kids (and increasingly, the oldies) for some time now, but the latest stats reveal just how hot the ephemeral messaging service is. Oh Snap An infographic from GlobalWebIndex reveals that around half of 16 – 24 year olds in the US, UK and Canada are now on Snapchat.

Snapchat has just rolled out Suggest, a feature that helps you find new accounts, and hopefully more followers. Suggestive search To access Suggest, go to the Stories list and tap on a user's name. This brings up a blue arrow, which allows you to send the account to other users. Your friends will be alerted

As Snapchat continues to grow in numbers, it's spitting out updates quicker than a Kardashian with a selfie stick. The latest: a new featured called Memories intended to make snaps more lasting. Remember this? Memories lets you save snaps or stories indefinitely. Snapchat describes it as a collection of "personal moments". And it's a snap to

Snapchat is going through the growing pains every successful platform faces at some point: it's beginning to appeal to the mums and dads of its core users. Mum's the word According to a report in the Wall Street Journal, close to 15% of smartphone users aged 35 and over are on Snapchat. Just three years

Sometimes you're allowed to go off script and try something new. Snapchat, the company worth roughly $16 billion on the back of its 100 million daily users and 10 billion daily video views, has made the bold move into publishing with an online magazine called Real Life. Life on the internet Positioned as a website

Snapchat continues its status as the new superstar of social. The four year-old platform has just leapfogged 10 year-old Twitter for daily users. Snappy time According to Bloomberg, Snapchat now has 150 million daily users, compared to 140 million tweeters. There were 110 million daily Snapchat users back in December. Snapchat's star shows no sign

Algorithm might not be the sexiest term in the English language, but they're so hot right now on social. First Instagram made waves when it announced it will begin ranking content, now it looks like Snapchat is following suit. It's a snap According to Digiday, Snapchat is preparing to unleash its own algorithm to decide