[SMK] Social Media Knowledge

Digital Strategy Training Courses (Members)

Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits

Updated July 2023 Overview Strategy Planning Reporting and Evaluation Digital adoption and landscape overview – Digital usage trends – Social media – Online video – Email Digital strategy framework – Strategy vs tactics – Big picture thinking – Always on activity or campaigns Reporting and evaluation considerations – Google Analytics 4 – Meta Business Manager/Suite …

Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits Read More »

Strategy Course – B2B Marketing Masterclass: Search, Social & CRM

Overview Marketing Trends, Challenges and Priorities B2B Digital Strategy Overview – B2B vs B2C – Short-termism – Business objectives and focus – MQLs and SQLs Brand building – Why does it matter – Inbound marketing Lead generation – Opportunities – Meta, LinkedIn & Google – On-platform conversion growth – Lead magnets B2B & Ecommerce B2B …

Strategy Course – B2B Marketing Masterclass: Search, Social & CRM Read More »

Strategy Course – Conversion Rate Optimisation (CRO) Masterclass

Updated November 2023 Overview CRO Principles, Conversion Tracking Tools, Attribution and Privacy Impact Understanding CRO – How to develop an experimentation culture – Must-use tools for tracking and optimising digital marketing activity Tools and tech for collating data – Web analytics – Social media tracking and pixels – CRM Conversion tracking and attribution Maximising CRO …

Strategy Course – Conversion Rate Optimisation (CRO) Masterclass Read More »

Strategy Course – Influencer Marketing Masterclass

Updated March 2023 Overview Influencer Marketing Trends, Forecasts & Opportunities Trends, forecasts and benchmarks – Investment – Key Industries – Regulation – Ads over commerce Instagram – Diminishing organic reach – Branded content ads – Creator Marketplace TikTok – Organic and paid opportunity – Native creator tools YouTube – YPP and Brand Connect LinkedIn – …

Strategy Course – Influencer Marketing Masterclass Read More »

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Overview Website, email and SMS copywriting Owned media overview – Website – Email – SMS Measuring and evaluating owned media Conversion Rate Optimisation (CRO) Website copywriting best practices – Understanding web page content e.g. Title tags, headings, content, and internal links – Impact of technical and on-page SEO on copy – Leveraging structured data in …

Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled Read More »

Strategy Course – Digital Copywriting Masterclass: Social, Search & Web

Updated March 2023 Overview Digital copywriting trends, tools, challenges and opportunities Digital copywriting optimisation Appreciating nuances in copywriting Writing for mobile Crafting visual content and readability Copywriting tools Social, Search & Web Measuring and evaluating owned media Conversion Rate Optimisation (CRO) Website copywriting best practices Email copywriting and SMS Earned media: Social media best practices …

Strategy Course – Digital Copywriting Masterclass: Social, Search & Web Read More »

Strategy Course – Online Reputation, Crisis & Community Management

Updated October 2023 Overview Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction Listening and monitoring –Signal vs noise –Trust online –Why bad news isn’t always bad Social engagement evolves –Privacy paradigm shift –Ascent of social video Brand safety and moderation features Avoid account suspensions and penalties –Common issues –Risk mitigation –Account back-end optimisation …

Strategy Course – Online Reputation, Crisis & Community Management Read More »

Strategy Course – Content Marketing Masterclass

Updated November 2023 Overview Strategic Thinking, Planning and Evaluation Content marketing’s evolution – Inbound marketing overlap – Strengths and weaknesses – Content consumption trends Rise of short form video – TikTok-ification of content marketing Content planning and audience mapping Measurement and evaluation – Engagement – Reach – Action – Macro and micro conversions – Generative …

Strategy Course – Content Marketing Masterclass Read More »

Strategy Course – LinkedIn & B2B Social Media Marketing

Updated September 2023 Overview LinkedIn & B2B Social Media Marketing Opportunities LinkedIn usage and marketing uptake – User growth and engagement – Marketing investment – Navigating tight budgets LinkedIn lead generation opportunities – Organic – Paid B2B social media strategy planning – Why brand building is key – Full funnel LinkedIn campaigns – Inbound marketing …

Strategy Course – LinkedIn & B2B Social Media Marketing Read More »