[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

April 2016

Report: TV viewers on Twitter have better ad recall

Who says watching TV isn't great for stimulating your grey matter? Indeed, new research from Twitter reveals that TV viewers have superior rates of ad recall. Couch not slouch potato Twitter announced the news in a blog post.  "Not all TV audiences are created equal: we’ve long believed that viewers respond differently to commercials depending …

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