[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

July 2017

Facebook: More ways to make money on Instant Articles

Facebook has made it easier for publishers to make money from Instant Articles. Read on to find out how to get cashed up quick. Instant Money Over the past few months, Facebook has been testing ad units placed in the related articles section, at the bottom of Instant Articles. The results have proved promising, with RPM, …

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Brands on Insta can now send users to Messenger

Perhaps getting sentimental in its old age, Facebook wants to get the kids together more often these days. Facebook recently tested unified notifications across Messenger and Instagram. Now it’s letting you place Messenger Ads on Instagram. Location, location This means you can now place ‘click to Messenger’ ads within Instagram. When a user clicks on the …

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Facebook goes beyond Likes, looks at Emotion Targeting

Facebook really does care how you’re feeling, if some new patents are any indication. Feeling good? A post from CB Insights outlines a range of recent Facebook patents, focusing around the ability to detect and respond to user emotions. One patent would pull data from your keyboard, mouse, touch pad, or touch screen, to determine …

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Facebook’s first foray into scripted TV approaches

The moment of truth is approaching: Facebook's getting close to launching its first scripted TV show. And it’s supposed to be quite funny. Candid Camera The series is the brainchild of comedian Nicole Byer, whose series Loosely Exactly Nicole was recently canned by MTV. The show is a semi-biographical account of Byer’s life and she …

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