Snapchat is engaged in a game of follow-the-leader at the moment. It releases a new feature, and if it’s a hit Instagram (and increasingly other platforms) mimic it. Often within months. Here’s the latest: World Lenses now being transferred into floating 3-D graphics. Zeitgeist? The new feature is being initially trialled by heavyweights Netflix, Dunkin’ …
Snapchat World Lenses: A new way of seeing things? Read More »
Adobe Audience Manager was recently recognised for the third consecutive year as leader in Forrester Wave: Data Management Platform. Q2 2017 belongs to Adobe The Forrester Wave: Data Management Platform rates some of the biggest names in data management, such as Nielsen, KBM Group, Adform, Lotame, Salesforce, Run, Oracle, and of course, Adobe. Since 2013 …
Martech Mashup: The best Data Management Platforms Read More »
Since launching in August last year, Instagram Stories has been a runaway hit. Now the platform is testing Direct Response Ads within the popular feature. Click Here Now The ads span a range of call-to-actions, including sign-ups and app-installs. The functionality is (surprise, surprise) similar to what brands can already do with Snapchat Stories. Previously, …