Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing …
After a promising first quarter, Twitter has failed to add any new users in the second quarter of 2017. Blue bird sings a softer song At 328 million users, Twitter has plateaued for a consecutive quarter. With a rocky track record, the platform was hoping to build on its previous success to no avail. Twitter …
Pinterest is launching Pinterest Search and Lens on home feeds, in a effort to boost mobile and visual searches through the platform. Seek and pin with more efficiency According to Pinterest, a new search bar imbedded in the home feed will enable users to simply type in a keyword, rather then opening a separate Explore …
For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already …
Investment in traditional media is becoming less popular as internet based marketing trends towards being the dominant strategy for ad revenue. Internet killed the television star According to the UK based Advertising Association and Warc, the 2017 first quarter has seen digital ads accounting for 50% of total UK media spending. Driven primarily by mobile …
Traditional marketing on the decline, digital on the rise Read More »
Google has released guidance for publishers to steer the internet into a less annoying place, led by better advertising. Avoid the annoyance: pop-ups Number one on the list of annoyances for regular web users is pop-ups ads, accounting for 97% of standards violations for desktop browsers and 54% on mobile. Half of those surveyed said …
Messenger app Discord—hitherto known for providing text and voice comms for gamers—has launched screen-share and video chat services. Compete Discord isn’t shy about their intentions. The tagline at the top of their app homepage proudly declares ‘It’s time to ditch Skype and TeamSpeak’. It claims to be better and easier than Skype, and unlike TeamSpeak …
When you install an app, you give it permission to do things on your device. It’s so ubiquitous that most folks barely consider: how much privacy is being given away? Is the risk real? Mobile endpoint security firm Lookout has discovered that many apps spy on users more than expected. Recent research has found over …
World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow …
Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the …