[SMK] AI & Digital Marketing Capability Transformation
WhatsApp has announced some a new app that will be music to many a marketer's ear. What’s Up? WhatsApp business, that’s what WhatsApp is planning to release a new app, creatively called WhatsApp Small and Medium Business. Users will be able to receive messages from businesses on the new app, as well as continue to
WhatsApp’s new features for Brands Read More »
LinkedIn has launched a new feature allowing users to easily share multiple photos. Flip through the photos LinkedIn users need no longer be restrained to merely a profile picture and workplace wording. Want to share a snap of your work team’s company culture? How about an industry event recently attended? Now you can. The new
Martech Mashup: LinkedIn’s Photo Update Read More »
On Blast Blog has produced an infographic to guide content creators with tools and strategies essential to the most popular social media platforms. There’s a post for that Curious what time of day is best to make a Facebook post? Blast Blog has you covered (1pm for most shares and 3pm for most likes, by
Social Media Teach Sheet Read More »
Facebook has announced Groups for Pages, which will enable platform communities to hold forums within designated sections. Groups get special treatment Page Admins will have the ability to create special groups within a given Page, along with a channel for discussion amongst members. The global launch will see artists, professionals, brands, or even news agencies,
Facebook Groups discussion channels coming soon Read More »
WhatsApp Status and Snapchat stories are passing big milestones on their respective apps. Tell me a story WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily. Mean while, Snapchat has been spurring
WhatsApp reaches 1 billion, Snapchat 250 million users Read More »
LinkedIn will soon be launching analytics for users to track professional traits of perspective employers visiting their website. Know your audience Soon LinkedIn members will be able to observe the details of site visitors such as industry, company, and job title. Users will be able to compare other Pages to evaluate which content gets the
LinkedIn unveils website demographics Read More »
Do you love 'Gramming as much as the rest of us? Here are some marketing stats from most people's favourite social app. Instagram unveils the numbers According to a recent report released by eMarketer, Instagram now boasts over 500 million active monthly users with 40 billion photos shared in today. Every day on Instagram 95
Instagram’s latest Stats Read More »
Facebook is launching Live 360 Ready Program along with a myriad of additional features to Pages and Profiles section. Get with the Program Live 360 Ready Program is an assortment of third-party 360 cameras and software, approved by Facebook, that allows for Live 360 content. At present, Live 360 Ready Program supports 11 cameras and
Facebook’s Live 360 gets upgrade and new features Read More »
Chatbots are increasingly being preferred as customer service representatives, and the trend could mean less live agents. Robots ready to serve According to a recent poll by Aspect Software, “Digital employees” are fast becoming a more accepted form of customer support. The poll surveyed agents and consumers alike to suss out the current climate for
Brands bring in the Chatbots Read More »
Last month we started exploring the good news that Programmatic delivers us marketers. If you missed that article, click here. This month in Part 2, let’s kick off with the not-so-good news. Clarity Just like any program, garbage in = garbage out. Implementing Programmatic requires greater clarity from the advertiser over precisely what they
Your first 3 months in Programmatic: Part 2 Read More »