[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

January 2018

Amazon Monetises more Influencers

After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage. Now, recognised …

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Is Facebook finally catching up to YouTube with 4K?

While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creeping into YouTube’s high-end turf. Clear as day Select Facebook Pages and profiles …

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Facebook on the attack for Slack

Facebook has announced it now has over 30,000 organisations using their project management platform Workplace, which could spell trouble for top competitors. Ad-free and work friendly Workplace is making waves with unprecedented growth, which only sat around 1000 at launch in 2016. Even against Slacks 6 million users, Workplace has some enormous brands using their …

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The latest LinkedIn Stats and Facts

LinkedIn haD a productive 2017. After being acquired by Microsoft, the social network for professionals got serious about content, and connections. While it may never rival Instagram or Facey for excitement, there’s plenty to like at the newish-style LinkedIn. Read of for the latest Linky stats. Link or Like? LinkedIn was launched in 2003, and …

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Marketing and machine learning: IBM predictions

Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing. Analytics with benefits Interviewed by Forbes magazine, Ms Chatterjee says ‘cognitive marketing’ is the next big thing. She explains it as systems that use data and analytics to learn and to make …

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