Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and …
Challengers claw ad revenue from Google, Facebook Read More »
Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video …
Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence. Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are …
Facebook is continuing to fine-tune how its users consume news articles, and increasing the amount of certified publishers in their news section. News and who provides it Facebook is increasing the “Breaking News” label to incorporate 50 more publishers throughout Australia, Europe, Latin America, and North America. Publishers with access to the label will also …
Facebook adds 50 Publishers to ‘Breaking News’ label Read More »
Google is launching a new program meant to alleviate the dilemma of choosing an Android device right for the day-to-day business of your brand. Let us help you To help point IT departments in the right direction, Google has unveiled the Android Enterprise Recommended program. The program is based on a series of criteria, such …
New program gears Android to be more enterprise-friendly Read More »
With over 146 million workers in the US, LinkedIn has shared their latest insights regarding current workplace and hiring trends. Work climate for Spring of 2018 Providing valuable insights into hiring, skills gaps, and migration trends throughout the United States, LinkedIn has released their monthly report with both National and City specific sections. While the …
Facebook has announced it's continuing a push into the music business, leveraging a new partnership with the Warner Music Group. Warner joins the social network In the wake of licensing a new deal through indy label ICE, Facebook is continuing its musical growth in signing a major label previous unengaged through social media. The new …
Facebook And Warner partner for Video and Messaging deal Read More »
Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises. You are approved Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication. The move comes as a reaction to what Twitter product …
Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of …
Publishers look to Pinterest following Facebook News-Feed Fail Read More »
Facebook is working with real-world location markers to trigger AR experiences through their augmented reality camera feature. Press start, player one To coincide with the pending release of Steven Spielberg’s Ready Player One, Facebook is testing a new feature to add tracker-based AR to their AR Studio tools. The new camera feature is experimenting with …