How do you reckon Gen Z wants you to reach out to them? It’s not social and it’s not SMS. Plus, this is a story about MailChimp, so it’s obviously… eDM to get to Z Whatever you may think of the media habits of Gen Z— those born between 1996 and 2010— MailChimp has found that …
In 2017, US iPhone users spent 23% more on in app purchases than in 2016. Tasty Apple Apple iPhone consumers spent an average of $58 per active user in 2017, compared to $47 per active user a year earlier. The data comes courtesy of app store intelligence firm Sensor Tower. The rising popularity of dating apps, …
In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings. Change is hard The Wall Street Journal reported that, by and large, Facebook users haven’t actually changed their privacy settings. Facebook's healthy $12 billion revenue postings back up the 'business as usual' vibe. According …
Report: Despite everything, Facebook users Habits largely Unchanged Read More »
Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life. After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. First off the line Select users are now able to view Stories in chronological order, the way they appeared …
Snapchat pivots back to chronological – for some Read More »
14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project. The best ways to read all about it The publishers focused on foundations such as developing performance milestones and revamping company culture to optimise existing markets. Jason Sylva, former marketing executive at the …
Facebook Top Tips on Local News Subscription Accelerator Read More »
Following the success of Snapchat’s Lens Studio, the platform is releasing seven new templates for face lenses. Face of the future Snappy developers will now be able to create Face Lenses from the new array of templates. The templates include: Face Paint (allows for creating objects tied to facial features) Photo (make changes to profile …
Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook users to take advantage of its latest creative tools. AR drawing allows users to virtually scribble …
Facebook Stories and Instagram Boomerang add AR Drawing Read More »
Here’s a handy update for G Suite Admins: it’s now easier to share files through Gmail, Calendar, and associated apps. Check it out When sending an email, calendar invite, or other correspondence that includes a Drive file, the “Access checker” feature lets you see if recipients have permission to view the file. If the …
LinkedIn has released its latest findings to help users get the most from their profile and stay ahead of the competition. Stand out LinkedIn's short but concise list of tips and tricks to revamp your professional chops covers profile photos, work history, and network connections. Profiles need a few standard basics: having a quality photo …
LinkedIn dishes tips to keep Profiles Competitive Read More »
New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publishers, tells of Facebook’s strong start and gradual decline as 2018 progressed. After starting the year with promising numbers, Facebook has plummeted from …
Facebook loses to Google in traffic for publishers Read More »