[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2018

Instagram: A Study in Beauty

Instagram is exploring how it can provide advertisers with opportunities to interact with a very active and engaged audience. Big beautiful bang Instagram is sharing its beauty account findings in continuing to present the platform as “the premiere destination for discovery and action.” Beauty Instagrammers, those who follow beauty products and other like-minded Instagrammers, take …

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Facebook seeks Search Engine for Influencer Marketing

Facebook is doubling down on in its marketing strengths and leaked screenshot’s of promotional materials reveal a brand new tool for marketers. Natural allies The new search engine works by allowing advertisers to seek out influencers for specific demographics using specialised targeting options. These options include gender, interests, education, relationship status, life events, home ownership, and …

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Imported social app videos coming to WhatsApp

WhatsApp is adding support for videos native to Facebook and Instagram platforms. Streamlined Now, users won’t have to leave WhatsApp to view videos sent through Facebook or Instagram. They’ll be able to view video content without having to leave the app. The new cross-social functionality follows WhatsApp recent feature allowing YouTube videos to paly within …

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Facebook reveals Enforcement Numbers

For the first time in its history, Facebook has published the numbers on guideline violations and content removals. Faces and numbers Vice President of Data Analytics, Alex Shultz, has presented a Hard Questions post along side Facebook’s guide to Understanding the Community Standards Enforcement Report. The recent report covers efforts occurring between October 2017 to …

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Embed Stories in posts with new Instagram feature

Capitalising on the popularity of posts and Stories, Instagram is bring a new form of cross-posting to how you publish Stories…in posts. Post while you Story Users will find they can embed previous posts from their Instagram feed directly into Stories as a part of the latest update. What’s interesting? The idea wasn’t lifted from …

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Facebook Stories prepares for the Ads

Following the milestone of Facebook Stories reaching 150 million daily viewers, the feature is about to do the same as Instagram and Snapchat and focus on Stories adverts. Daily active users With the continued increase in story driven social engagement and sharing, Facebook Stories plans to commence ad testing in the US, Mexico, and Brazil. …

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