[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2018

Spanish Burger King pulls ace with ‘InstaWhopper’

The king of burgers wants you to build your very own Whopper – and they want you to do it while cruising Instagram Stories. What’s the recipe? Burger King Spain's newest advertising campaign focuses on entertaining the consumer with polls and favoured toppings in order to generate unique coupons sent via Instagram DM. First, Burger …

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Snapchat revamps creepy Send and Request feature

After rocky reviews over location and user data sharing, Snapchat is looking for a better way to bring users back to Snap Map. A map to success has no shortcuts Snapchat allows users to share ongoing location data in real-time to friends or have their location requested, which critics worried could be exploitive. Location sharing …

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Instagram launches Business Messaging

Instagram wants to make it easier for consumers to reach out to businesses with the messaging they’re familiar with. (Insta)mail Similar to email, the new tool will incorporate filtered messaging through Instagram that allows brands to communicate with customers more effectively. Soon brands will also be able to provide quick reply responses to common questions …

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YouTube: subscriptions Feeds via algorithm?

In a late May tweet, YouTube has acknowledged they are ‘experimenting with how to show content in the subs feed’. Newest not always best People are generally used to YouTube suggesting what they should view next. People know those suggestions are algorithm-driven. Until now, however, the subscriptions feed has shown logged-in users videos from their …

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