[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2018

Martech Mashup: Google Analytics 360 Update

Google is launching ‘Advanced Analysis’ tools on its Analytics 360 platform. It brings three new techniques to better understand your website data: Exploration, Funnel Analysis, and Segment Overlap. Advanced Analysis: Exploration Exploration allows you to drag-and-drop variables into your analysis mix. Analytics 360 will then auto-generate visualisations to help you make sense of it all. …

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Bitmoji-style comes to Facebook

Facebook is introducing cartoonish avatars that users can create and customise, a popular feature across many platforms. Cartoon You The new feature was recently spotted within the code of Facebook’s latest Android app, allowing users to send avatar-inspired stickers via comments and messages. The avatar system has yet to begin testingm but Facebook invested heavily …

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Pinterest introduces Business Profile Innovations

Pinterest is giving users more control over their brand’s appearance, by making it easier to connect with desired targets. Pin biz Show off your most recent Pins, highlight and showcase a particular board and prioritise the content you want to be seen the most with increased control. While dynamic profile pictures and helpful monthly stats …

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