[SMK] AI & Digital Marketing Capability Transformation

DIGITAL MARKETING NEWS

June 2018

Brands take to Story Ads on Snapchat Discover

Snapchat has launched Story Ads, a new format allowing easy to access brand tiles in the Discover feed. Visibly snappy Snapchatters can view collections to upwards of three to 20 Snaps within a given product category, from movies and fashion to product lines. Fifty Shades Freed recently saw success in reaching audiences through viewable snaps

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