[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2018

Facebook Advertisers able to target Shadow Profiles

Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is. I see you In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile. What is a “shadow profile?” …

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Snapchat-style map coming to Facebook

Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups. Another crack at geotracking Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city. In the “quest to cure …

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Facebook’s Selling Ads in Stories

Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories, …

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Meet Messenger 4.0

Facebook is releasing Messenger 4.0 for the social media masses. Slow roll Taking a slow and easy approach, Facebook is rolling out Messenger 4’s latest integration over several phases. Messenger 4 is expected to slowly trickle out with smoother navigation, new Chat tabs, and a new Camera layout. A new Dark Mode along with a …

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