Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook’s algorithmic rankings with the rollout of the new ‘Why am I seeing this post?’ feature on …
Facebook Finally Opens Hood On News Feed Rankings Read More »
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to …
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new off-social News Feed ranking signal, Click-Gap. However, if Google’s latest redesign of search engine results is anything to go by, the feeling may be …
Google’s Redesigned Search Engine Results: Spot The Ads… Read More »
Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be put off by Chris’s ham-fisted attempt at a man bun; he is a smart chap, with smart things to say. Over to Chris… 'Be Careful Believing What You Want To Believe' Listening …
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagram usage, according to Mark Zuckerberg, and has 500 million people using monthly. Therefore, for Instagram, it is a crucial lever …
Instagram Revives IGTV & Expands Explore Functions Read More »
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week …
Google Shopping Throws Gauntlet Down To Instagram Read More »
Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and May, Facebook has announced an important update for video content. The latest update is not a reinvention of the wheel, but rather a reweighting of existing video ranking factors, rolling out through the coming months, relating …
New AI 'Bumper Machine' Fires Out YouTube Video Ads In Seconds Managing the creative treadmill is a major challenge for marketers and agencies alike. Not only do messages need to be often tailored by platform, but increasingly within the platform, it is necessary to produce multiple edits of assets. Optimising for different placements. I.e. Instagram …
Branded Content Posts Surge, While Influencers Make It Rain A recent study from UM suggests that only 4% of consumers trust influencer posts on social media. Now, whether this is, in itself, legitimate, and not merely a headline-grabbing PR piece from UM is debatable. However, the implied lack of trust doesn’t seem to be slowing …
Google I/O Updates Search Results For Podcasts Following hot on the heels of Facebook’s F8 developer conference, this week has been the Google equivalent, the I/O Developer Conference. At this week’s event, Google announced a host of updates across its entire ecosystem, with some interesting upgrades to search engine results pages (SERPs). Perhaps one of …