"A Modern Day Social Network Built Around Messaging" This is the third and final instalment of SMK’s F8 coverage. Today we are exploring Facebook Messenger, following Facebook last week and Instagram on Monday. Much of the Messenger talk at F8 centred on selling the messaging dream. Both to users and businesses alike. Messenger is a …
F8 Changes Galore: Vanity Metrics, Influencers, Camera, Commerce and Stories Last week was Facebook’s F8 Conference, the biggest event in Facebook’s calendar. For the uninitiated, think of one of those Apple events; when they release super, rad features, like a snazzy red version of your current mobile device. F8 is always choc full of new …
Marketers Globally Groan, As Facebook Shreds Social Strategies. Again. It’s that time of the year again: F8. The Facebook F8 developer conference is Big Blue’s biggest event of the year. Mark Zuckerberg practises dad jokes for weeks, listens to ‘eye of the tiger’ on his Discman and then channels his inner Steve Jobs, sans black …