TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take …
Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new Shopping features across Facebook and Instagram. Of the flurry announced, the most significant development is perhaps the launch of Facebook Shop, which is a new shopping destination directly within the …
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Google Brings Data Capture To Search, Video, Discovery & Display Lead generation is the lifeblood of many marketing and communications plans. Whether its driving email newsletter signups, competitions entrants or data capture for a sales team, many live and die by their monthly Cost Per Actions (CPAs). There are various tactics which can be employed …
Instagram Introduces “Suggested Posts” & New Ads Two years after launching its "time well spent" features, Instagram appears to be rolling over an element of its mental health policy, chasing expanding usage. Amidst concern related to over-usage, back in 2018, Instagram introduced a feature alerting users when they'd scrolled through all the new content in …
Facebook Now Offers End-to-end Online Events Solutions Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all within Facebook. As if Eventbrite needed more lousy news… Events …
Google Enables GMB Editing Directly From Maps & Search One of the surprise marketing stars of COVID-19 has been Google My Business. Initially launched in 2014, Google My Business has, over the past few years, been quietly, yet steadily getting better and better. Adding new, useful features, and becoming integral to other Google surfaces, i.e. …
LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of …
Website Visitors Can Now Use Chat Without Logging Into Facebook Facebook launched its Messenger website plugin, Customer Chat, in November 2017. Much like typical website chat functions, Customer Chat allows customers to talk directly with businesses on their websites using Messenger. With options to either tie the conversation into a chatbot, helping with volume or …
Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …
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