[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

January 2025

Meta’s Community Notes Gamechanger

Meta is in the process of rolling out Community Notes, a new crowdsourced initiative designed to replace third-party fact-checking. Modelled after the system used by X (formerly Twitter), Community Notes will empower users to provide additional context to posts flagged as potentially misleading. This shift represents a significant change in Meta’s content moderation strategy, aiming

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Instagram’s 2025 Strategy: Key Opportunities for Marketers and Brands

Instagram is gearing up for significant changes in 2025, with a strategic focus on creativity, connection, and the integration of AI technology. Adam Mosseri, Head of Instagram, recently outlined the platform’s priorities, signalling opportunities for brands, marketers, and creators to adapt their strategies and capitalise on new features. These upcoming changes are designed to enhance

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Meta’s Unleashing An Army Of AI Bots To Boost Engagement

Meta is doubling down on artificial intelligence (AI), promising a future where generative AI characters are as much a part of your social media experience as your actual friends and followers. With plans to roll out millions of AI-driven profiles on Facebook and Instagram, the company is betting big on using AI to boost engagement

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