Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system with very different behaviours. New data from enterprise SEO platform BrightEdge, first published by Search Engine […]
Google AI Search Splits Read More »
Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional
[NEW STUDY] Gen Z Drives Shift Toward AI and Social Search Read More »
In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely on one or two familiar formats. Success now comes from executing across the full suite of placements. Reels, Stories, Feed Posts, Lives,
Instagram Shares Content Engagement Guide Read More »