LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the […]
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. New insights from Sensor Tower provide one of the first clear views into how ads are appearing within ChatGPT responses, and what that reveals
ChatGPT Ads Highlight Early Search Trends Read More »
LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, and distributed. The change moves the platform away from traditional engagement signals and towards a deeper, more contextual
LinkedIn Algorithm Update Prioritises Relevance Over Reach Read More »
Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For marketers, the challenge has shifted from adoption to optimisation. New data from Emplifi, analysing more than 10,000 Facebook Reels from over 700 brand
[STUDY] Human Presence Boosts Reels Retention Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »