LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, providing a clearer view of how on-platform activity translates into pipeline and revenue. For B2B marketers navigating complex buying […]
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OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longer the preserve of early adopters or knowledge workers. Instead, it is becoming an everyday tool for a growing global
[STUDY] ChatGPT Powers Work And Life Read More »
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towards generative AI-powered search. This marks a significant moment
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YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading it by an extraordinary margin. BrightEdge’s latest research shows YouTube is cited in AI-generated results 200
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TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more than just an entertainment platform, it’s now a discovery engine that rivals Google for younger consumers. At its core,
Gen Z Turns to Social for Discovery Read More »
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Meta’s annual Brand Building Summit, come as marketers prepare for the holiday season and seek new ways to reach audiences through
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OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is being adopted globally and what that means for
ChatGPT Use Is Evolving Fast Read More »
Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, which is widely recognised for its aesthetic quality and creative output. For marketers, advertisers and platform users, the move signals
Meta Partners With Midjourney in AI Boost Read More »
LinkedIn is quietly piloting a new Premium offering designed specifically for small and medium-sized businesses (SMBs). The Premium Business Suite is currently in limited testing, but the early feature set suggests LinkedIn is aiming to consolidate sales, marketing and hiring tools into a single, AI-supported platform. For marketers and business leaders working in or with
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Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on manual targeting should act now to prepare for a future led by AI-powered automation. Meta’s AI-Led Advertising Vision Mark Zuckerberg’s earlier
Meta Forces Ads Automation Read More »