Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demographic in over three years. In response, Facebook has introduced new …
A new report from YouTube has shed light on the real world usage levels and applications of generative AI in the video creative process. The YouTube Future of Creativity report highlights the growing impact of generative AI (Gen AI), offering key insights into how this technology can benefit marketers. While platforms like YouTube are investing …
In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting …
[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »
Meta Connect 2024 revealed a comprehensive set of advancements last week aimed at enhancing the integration of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) for businesses and users alike. Meta’s latest announcements focus on providing solutions that streamline customer engagement, boost productivity, and enable new ways to interact with technology. These tools …
In a move that could reshape how professionals engage with its platform, LinkedIn is retiring its gold “Community Top Voice” badge for contributors to its Collaborative Articles. The announcement, which comes into effect on October 8, 2024, raises questions about the future of LinkedIn’s AI-driven content efforts and how the platform will reward contributors going …
LinkedIn Culls Community Top Voices (Gold Badge) Read More »
TikTok has made a significant move into the world of search marketing with the launch of its updated Search Ads Campaign, enhancing the features of its earlier search ad offerings. The new feature gives brands and advertisers enhanced control over how their ads appear in the app’s search results, improving precision and performance. By positioning …
At DMEXCO 2024, Google introduced a range of AI-powered updates to its Google Ads platform, designed to help advertisers better engage with their audiences and improve return on investment (ROI). These updates focus on expanding language support, offering enhanced creative controls, and providing deeper insights to optimise campaign performance. The overall goal is to make …
Google Introduces Advanced AI Features for Smarter Ads Read More »
YouTube’s “Made on YouTube” event introduced a host of cutting-edge AI-powered tools aimed at reshaping content creation. At the forefront of these innovations is the integration of Google DeepMind’s video generation model, Veo, into YouTube Shorts via Dream Screen. These tools not only redefine how creators make videos but also offer businesses new ways to …
YouTube’s AI Revolution: Transforming Content Creation For Brands & Creators Read More »
As the holiday season approaches, businesses are preparing for a crucial sales period, and Meta has responded with new ad tools and features designed to boost sales both online and in-store. These updates, which are particularly geared towards increasing customer engagement and conversion, offer advertisers creative new ways to reach potential customers. By incorporating artificial …
Australia’s privacy regulations are evolving, and as marketing and communications professionals, understanding the implications of these changes is crucial. With new penalties, privacy torts, and expanded security demands, businesses must adapt to avoid reputational damage and legal penalties. This article explores the key changes, what they mean for marketers, and how to prepare for the …
Australian Privacy Reforms Bring Marketing Changes Read More »