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James Fitzgerald

Google’s AI Overviews Get a Global Expansion and Enhanced Link Options

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Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and links to relevant sources. With new updates and broader access, AI Overviews are becoming …

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Meta Expands Ad Attribution with GA4 Integration

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Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 “Every business is unique in what they value most, which is why we offer different ways for them to optimize …

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Google Unveils Updates to Google Trends for Businesses

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Google has recently updated its “Trending Now” tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in their communications across social media, search and beyond. Overview of Google’s “Trending …

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TikTok & Amazon Partner On In-App Shopping

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Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon’s latest partnerships with TikTok and Pinterest in the US represent a significant step forward in the integration of social media and online shopping, providing users with …

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Instagram “Views” Now Primary KPI For Content

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Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with significant implications for content creators. The Shift To Views Instagram has long been a …

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Google Introduces New AI-Powered Creative Tools

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Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creative flexibility. These features are now available globally in English to all advertisers, with more languages coming …

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[New Study] How To Maximise Brand/ Creator Partnerships

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CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, available for download with an email sign-up, offers useful insights into effective tactics when working with creators and showcases which brands are driving the highest engagement and interest. While …

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ChatGPT Unveils New Search Feature to Compete with Google

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OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of SearchGPT represents a notable shift in the landscape of search technologies and brings with it a plethora …

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Google’s U-Turn On Ad Tracking Cookies

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After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice …

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LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally

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LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a …

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