LinkedIn has announced it's currently beta testing video ads as Sponsored Content. Much ado about video In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promotional content. Prudential Financial and Microsoft Canada are among the first to test. Video ads will autoplay as standalone clips […]
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In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high
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Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace what works. Opt-in options MailChimp now lets form creators choose to use either single or double user opt-in for list collection. Double opt is where users enter their email
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Google’s gone and put a booking button right there on the Search results page. Yes, right there When a search is narrow enough to focus exclusively on one business, the new booking button can appear in the info panel, along with the business summary, contact details and map. In the early preview, the button CTA
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Snapchat has given users a new way to share links to content, and it should make it easier for brands to ‘go viral’ on the platform. Share from other apps The latest update to Snapchat’s iOS app has introduced a new link sharing dynamic that makes it play more nicely with other apps. App version
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Taylor Swift has announced she'll be releasing her very own social networking app: The Swift Life. App to precede album The popular singer-song writer is planning to release her sixth studio album Reputation this month. The album is to be released in the wake of launching The Swift Life with the only release information being that it
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Facebook has announced the ability for Oculus users to create 3D objects in Facebook Spaces and Oculus Medium and share them with friends without the headset. I made this At the recent Oculus Connect 4 event, Facebook demoed the new 3D posts where users can interact, rotate, and grab created objects. Zooming, pinching, and spinning
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SurveyMonkey has added some new customer experience features that will help team management, data collection and could potentially improve market research outcomes. Auto-tags The quality information that can be gained from open ended questions is sometimes more than offset by the large amount of time required to turn responses into actionable data. SurveyMonkey is now
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In a move that could shake up the nascent VR field, Facebook's new Oculus GO and “Santa Cruz” headsets will run on their own platform, and rely heavily on wireless capabilities. Oculus sidesteps fractured marketplace A decision to pioneer their own operating system stems from an initiative to avoid problematic PC and smartphone markets. Rather
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WhatsApp is being redesigned top to bottom to focus on customer and company communication. WhatsApp means business The new app is currently being labeled as WhatsApp Business and will enable Facebook, its parent company, to monetise the messenger platform. According to COO Matt Idema, WhatsApp “want to put a basic foundation in place to allow
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