[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Editor

LinkedIn beefs up Sales Navigator

LinkedIn has announced several updates for Sales Navigator, letting businesses work more efficiently with new productivity applications. Bringing sales and marketing together To circumvent the challenge of integrating sales and marketing, the company is bridging Sales Navigator and LinkedIn Campaign Manager allowing marketers to target accounts and sales leads. In turn, sales reps will also […]

LinkedIn beefs up Sales Navigator Read More »

Facebook Rights Manager unveils Third-Party Integrations

Facebook has improved access to the Rights Manager API, improving management services to perspective users. Three new third parties The popular social networking platform has contracted Friend MTS, MarkMonitor, and ZEFR to integrate with Rights Manager and tailor service according to the needs of individual businesses. Launched last year, Rights Manager protects user video content

Facebook Rights Manager unveils Third-Party Integrations Read More »

Fix fails before launch: SurveyMonkey

SurveyMonkey’s new online video campaign implores businesses to make better choices by doing better research. The shouldas Under the banner ‘Shoulda Used SurveyMonkey’, the campaign uses humour to point out situations that the research-tools firm could have helped to avoid. Currently, the campaign includes two video spots. Each has a tagline about how business should

Fix fails before launch: SurveyMonkey Read More »

Issuu’s new monetisation for publishers

Issuu has launched ‘digital sales’ to let publishers sell their periodicals. Positive charge Until now, content on Issuu has been freely distributed. Publishers could embed advertising, but couldn’t charge their readers to access content. Now, Issuu’s premium plan members get access to its new ‘digital sales’ platform. It promises easy set-up and compatibility with all

Issuu’s new monetisation for publishers Read More »

LinkedIn launches Snapchat-style AR filters

LinkedIn has rolled out a feature for tagging geo-locations, to help organise and better direct attendants to conferences and events. Professional page taken from Snapchat playbook LinkedIn recently introduced a new video feature by which users can create and share videos straight from the official app with a bit of visual flare. Much like Snapchat’s

LinkedIn launches Snapchat-style AR filters Read More »

Boost phone number sign-ups by 12%

The Android Developers Blog has outlined a new standardised method for phone number collection and verification: it is significantly increasing success rates for phone number sign-ups. Phone numbers Whether for list-building or actual service provision, getting correct phone numbers can be a challenge. Information collection and verification can come off as inconvenient or intrusive. Many

Boost phone number sign-ups by 12% Read More »

Instagram launches Globe Trotting Sunglasses

Instagram has launched a new set of sunglass face filters for Instagram Stories, with faux reflections of popular global locales. Make-believe-stylish The new filter incorporates several styles of different sunglass frames, reflecting popular destinations, such as tropical islands and Parisians streets. The augmented-reality glasses can be cycled by simply tapping the screen or if the

Instagram launches Globe Trotting Sunglasses Read More »