New Reels remix offers Instagram engagement boost Instagram Reels has launched Remix, its clone of TikTok's incredibly popular Duets. The new Remix update will enable Instagram content producers to jump on the engagement bandwagon and copy what's worked so well over at TikTok. Instagram Creators "Now you can create your own reel alongside an existing reel! Whether …
Instagram Launches Reels Remix, Cloning TikTok Duets Read More »
Page Admins Rejoice As Facebook Trolls FINALLY Put On Notice A few weeks ago, the Queen of Twitter, Chrissy Teigen, upped sticks, called it a day, threw in the towel and said enough’s enough. Why? Online abuse, racism and bullying. The following week, French football legend and possibly coolest man on the planet, Theirry Henry, …
Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those who truly aspire to drive the agenda in their category or sector, LinkedIn's new Creator Mode's recent …
LinkedIn Launches New ‘Creator Mode’ & Video Cover Stories Read More »
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely …
Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming under strain in many quarters post-COVID, organisations are increasingly pivoting towards Search Engine Optimisation (SEO). However, while SEO typically runs rings around social channels for driving organic traffic, and conversions, the latest …
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to …
TikTok Launches Ad Library & Brand Safety Measures Read More »
Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content provider. Mark Zuckerberg’s behemoth has also unveiled plans to broaden monetisation options for creators, who will now be …
Super Followers Launch In Subscription Drive Twitter is going to start charging users to see tweets. That’s right; the notoriously free platform will start to allow certain accounts to monetise their content in new ways. The new pay-for-posts feature will be called Super Follows. It will allow users to subscribe to their favourite accounts or …
GMB launches richer insights across Search & Maps Google My Business (GMB) was one of the big marketing winners from a COVID-infused 2020, growing in stature and usefulness with every quarter. However, for all its growing utility, reporting was always a bit thin on ground. Until now. Following on from reporting upgrades in January, the …
Pinterest Video Views Up 100% In 2020, While Uploads Grow 6X Last week, Pinterest hosted its first-ever Pinterest Presents summit, virtually, of course, where it gave marketers a glimpse into what 2021 and beyond would mean for the platform. The social media giant used its conference to announce several new features and spill the beans …
Pinterest Announces New Video, Insights & Trending Tools Read More »