Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navigation bar. The Reels shortcut will move […]
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TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an extension of that platform, the Talent Manager Portal will allow creators’
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As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was the 4x year-on-year growth in newsletter subscriptions and a
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Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) –
Meta Kills Off “Creator Studio” Read More »
Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity
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Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of
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You know the music libraries that TikTok and Reels provide? Well, brands have gotten into hot water for using those songs for marketing purposes. Two firms – energy drinks company Bang and makeup brand Iconic – have been taken to court for copyright infringement in TikTok and Reels posts. Bang used music in more than
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Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know whether their content is being recommended across Instagram and will help
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LinkedIn has new features for marketers to get to grips with, including an upgrade for Newsletter, updated Competitor Analytics and new tools for Product Pages. First up – the upgraded Competitor Analytics dashboard. LinkedIn says it will help brands understand what competitors are up to. The updates are: The ability to track follower growth, recent
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