Facebook is continuing its crusade against so-called fake news with the release of the platform's latest cybersecurity mission statement. Earning trust In an effort to strengthen the reliability of authentic connections made through Facebook, a new policy is curtailing accounts created to deliberately mislead or manipulate users. Facebook has already cracked down on suspicious Groups, …
Facebook is upping the maximum amount of users for Groups and video conferences. More the merrier In what will be big news for active social communities, Facebook will now allow up to 250 members per Group. Facebook has begun preparations to merge features from Groups and Messenger – with promises of no annoying spam. But …
Find your typical Facebook photos to be too drab, or even boring? Get ready. The pictures are alive! (sort of) In an effort to keep ahead of the trends and force a bit of relevancy amongst youthful users, Facebook is rolling out 3D photos to the platform. What happens when you cross 3D with a …
Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms. True to form Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups, …
Facebook is rolling out a new data collection protocol that could overlap with Apple products. Cookies for Apple cores To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari. In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine …
Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features. The AI component is what has the …
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities – the Portal has arrived. The Portal combines Alexa and a chat screen that can be used like any smart home device, and clocks in at …
Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria. Policies Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its new Monetisation Eligibility Standards. Brands can earn revenue through the ads that run among their content, …
Facebook is doubling down on its commitment to video as it sets sights on the YouTube train. More ads, more revenue The big push into original programing brings with it new earnings potential, as Facebook offers brands more control over when ads are shown. Facebook’s new video ad options are a response to marketer requests …
As users reach for their mobile during advertisements, advertisers are wising up and looking at new ways to capitalise. Don’t change that dial (or device) With the expensive nature of TV ads, marketers are getting restless over the degrading impact of their TV spots, so Facebook looked at countries across the globe to understand TV …
Facebook shares findings on Multi-Screen Viewing Read More »