Despite fake news scandals and alleged Russian shenanigans, Facebook has beaten its projected gains once more in the closeout of 2017. Growth increases as daily use wanes Facebook announced that when compared to its 3.8% growth at 1.37 billion daily users of Q3, the numbers only increased 2.18% at 1.4 billion daily users in the […]

Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions. Simple, elegant, and straight to the point The new “exhaustive” survey consists of the following questionnaires: Do you recognize the following websites? Yes or No. How much do you trust each of these

Testing has begun on Watch Party, a feature that lets users watch videos together via Facebook Groups. Facebook Live gets more love When it comes to video on Facebook, live content simply gets more engagement than pre-recorded but users will be able to enjoy both. Just pick a video, a time, and go. Watch Party

When is an ad not an ad? When it’s branded content or pushed by an influencer. And according to a new study, on Facebook that can be a very lucrative turn of events. Don’t shoot the Messenger A study from Shareablee looked at over 800 branded content ads on ten publisher Facebook Pages, and 265

Ever wondered how your Facebook Video Ad performs across formats? Happily, Facebook has recently released five squiggly graphs around our online viewing habits. Location, location Facebook’s charts cover five viewing options: Feed, Skippables, Non-Skippables, ‘Stories’, and Live TV. The charts show that non-skippable video ads are the best performing across the board, even trumping Live

Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger. M to M Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking

Facebook is developing a video-chat device, with plans to launch later in the year. Chatbot The device, dubbed Portal, is reportedly Facebook's answer to products like Amazon Echo and Google Assistant. Portal will come with a 15 inch-screen and respond to voice controls. It's speculated Portal will be able to read individual user's faces, linking

Facebook is trialing a new feature making it easier to find local news from credible outlets. Read all about it Select users will now see a "Today In" feed appear in the Facebook app. The feed contains information, events, and announcements about local news. All news outlets appearing in the feed must be approved by

Facebook Watch is turning to late night comedians in an effort to attract eyeballs. Laugh it up Facebook Watch now features short-form clips from CBS staples The Late Show with Stephen Colbert and The Late Late Show with James Corden. All clips will feature ad breaks. The move is aimed at younger viewers, who traditonally

While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year