Testing has begun on Watch Party, a feature that lets users watch videos together via Facebook Groups. Facebook Live gets more love When it comes to video on Facebook, live content simply gets more engagement than pre-recorded but users will be able to enjoy both. Just pick a video, a time, and go. Watch Party […]

When is an ad not an ad? When it’s branded content or pushed by an influencer. And according to a new study, on Facebook that can be a very lucrative turn of events. Don’t shoot the Messenger A study from Shareablee looked at over 800 branded content ads on ten publisher Facebook Pages, and 265

Ever wondered how your Facebook Video Ad performs across formats? Happily, Facebook has recently released five squiggly graphs around our online viewing habits. Location, location Facebook’s charts cover five viewing options: Feed, Skippables, Non-Skippables, ‘Stories’, and Live TV. The charts show that non-skippable video ads are the best performing across the board, even trumping Live

Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger. M to M Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking

Facebook is developing a video-chat device, with plans to launch later in the year. Chatbot The device, dubbed Portal, is reportedly Facebook's answer to products like Amazon Echo and Google Assistant. Portal will come with a 15 inch-screen and respond to voice controls. It's speculated Portal will be able to read individual user's faces, linking

Facebook is trialing a new feature making it easier to find local news from credible outlets. Read all about it Select users will now see a "Today In" feed appear in the Facebook app. The feed contains information, events, and announcements about local news. All news outlets appearing in the feed must be approved by

Facebook Watch is turning to late night comedians in an effort to attract eyeballs. Laugh it up Facebook Watch now features short-form clips from CBS staples The Late Show with Stephen Colbert and The Late Late Show with James Corden. All clips will feature ad breaks. The move is aimed at younger viewers, who traditonally

While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year

While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creeping into YouTube’s high-end turf. Clear as day Select Facebook Pages and profiles

Facebook has announced it now has over 30,000 organisations using their project management platform Workplace, which could spell trouble for top competitors. Ad-free and work friendly Workplace is making waves with unprecedented growth, which only sat around 1000 at launch in 2016. Even against Slacks 6 million users, Workplace has some enormous brands using their