While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s passed the 2 billion monthly user mark in Q3 last year, marking a 16% year-on-year […]

While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creeping into YouTube’s high-end turf. Clear as day Select Facebook Pages and profiles

Facebook has announced it now has over 30,000 organisations using their project management platform Workplace, which could spell trouble for top competitors. Ad-free and work friendly Workplace is making waves with unprecedented growth, which only sat around 1000 at launch in 2016. Even against Slacks 6 million users, Workplace has some enormous brands using their

As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read on for the key takeaways. Surprise surprise, Online First Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016. Conversely, traditional retail

Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to help users and brands increase engagement when live streaming, by reaching

Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, Facebook’s Campaign Optimisation tool will let advertisers allocate a single campaign budget, and determine the best way their pennies can be spent across ad sets

Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes

Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought into the light for anyone to view thanks to Facebook’s new transparency tools. The move