Facebook has launched Call-to-Action Units for Instant Articles, giving publishers more bang for their buck. Press the button Publishers can now add CTA units, including Page Like and Email Sign-Up, using a self-serve creation flow. Once posted, they can access insights on the performance of these CTA units. More to come Facebook says Slate used […]

Facebook is testing a second, alternative News Feed for mobile users. Multiple sources Select Facebook users have reported seeing a rocket ship icon on their iOS or Android devices, which leads to a second News Feed. This feed looks and feels just like the regular one, except the content comes from Pages and profiles you

Video on Facebook is taken for granted these days, but a new study shows just how persuasive the medium has become on the social network. Look at this A study from Quintly looked at 167,000 Facebook profiles and 6 million posts from July to December 2016. Quintly found 90% of Pages use Facebook native videos

Facebook has announced the imminent release of smoothly integrating animated GIFs into posts as well as messenger conversations. Add a bit of animation to your discussions Users will soon be able to utilise third party services, such as Tenor and Giphy, to post GIFs as comments on Facebook. Facebook Messenger has allowed for keyboard functions

Here’s a good news story for marketers: Facebook has opened up the firehose on branded content. But there are strings attached. Page turner? Until now, only verified Pages and Profiles could share branded content on Facebook. Now any Page can apply for access to the branded content tool by clicking this link. Facebook is also

Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill). Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our

Facebook has given marketers a new tool to tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets marketers experiment with different elements of campaigns across devices and browsers. You can also run tests on most campaign objectives, including conversion, lead generation, and mobile app installs. Facebook says Split Testing lets marketers

Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. Strike a pose Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences

Facebook's latest update expands the ways users can live stream on the social network. Namely, you can now go live from the desktop. Desk jockeys Until now, mobile was the only path to live streaming. Now all you need is a desktop or laptop with a camera to begin your stream. Just click the "Live