Chinese messaging app WeChat is now more popular than Facebook, however users are spending less time on official pages. Whats' Up? According to a China Tech Insights Report, 30% of WeChat's 890 million monthly users spend more than four hours a day on the app. While 18.1% of users spend between two to four […]
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Facebook and video have been friends for some time – but Facebook's hungry for more and is now cozying up to TV. It's even released a report to prove it. Ratings winner Citing a study that analysed 3200 campaigns in 44 countries worth US$375 billion in ad spend, Facebook reckons adding digital (in the form of
Stat Attack: Facebook and TV hook up Read More »
Facebook has revealed its advertising revenue in Australia for the first time ever, and the numbers are enough to get Scott Morrison tickled pink. Top dollar At the end of 2016, Facebook netted $327 million in advertising revenue. This marks a massive increase from $33.6 million in revenue for 2015. In line with the increased
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Video is virtually hard currency on Facebook, but its broad reach means creators and brands can't always track where their videos end up. To help keep your video ducks in a row, Facebook has launched Rights Manager. Know your Rights Rights Manager is a collection of admin and workflow tools designed to help you manage
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Online Circle Digital has just launched the latest version of our ongoing Facebook Performance Reports for Q1 2017. We have analysed over 2600 Australian Facebook brands from January 1st to March 31st 2017, to rank the largest and most-engaged Facebook Pages in the country. The analysis was conducted by the Online Circle Digital data and
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Facebook has slowly but steadily been moving into the Augmented and Virtual Reality space. Now that commitment has increased with the launch of the Camera Effects platform. Virtual Likes Facebook made the announcement as the recent F8 developer conference. The platform will let third-party developers create augmented reality filters that can be viewed through the Facebook
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Facebook has passed another marketing milestone: 5 million advertisers are now parting with their cash on the platform. Money spinners There are now 65 million businesses with a Facebook Page, and 8 million with profiles on Instagram. This milestone marks huge growth for Facebook, which reported 3 million advertisers in September 2016, and 2 million
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Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. Mobile mojo The Facebook Marketing Science and Creative Shop teams joined forces to better understand the impact of mobile on viewing habits. Over two years they analysed more than 2000 ads
Facebook: Why Creativity matters on Mobile Read More »
Facebook has updated and expanded its video metrics for Page Insights. Here's what you need to know. Minute by minute The first update lets marketers see the aggregate minutes viewed, across all videos on a Page. This includes aggregates for three-second video views. Previously, minutes viewed only covered individual videos. Digestible data It’s now easier
Facebook updates Video Metrics for Marketers Read More »
In a somewhat dry yet important update, Facebook has updated its Insights Dashboard. Measure this The refreshed dashboard sports a sleeker interface showing in-depth metrics at a glance, while also providing tips on interpreting the data. You can view trends on your ad set's impressions, amount spent, results, and cost-per-results. Auctioneers Facebook's new auction metrics
Facebook overhauls Insights for Brands Read More »