Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers. Strike a pose Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences […]

Facebook's latest update expands the ways users can live stream on the social network. Namely, you can now go live from the desktop. Desk jockeys Until now, mobile was the only path to live streaming. Now all you need is a desktop or laptop with a camera to begin your stream. Just click the "Live

Mobile mogul, TV titan, News Feed ninja: Facebook might be many things, but it's never been that sporty. Until now… Goalies Facebook has secured a deal that will see the platform live streaming 22 Major League Soccer (MLS) matches. The matches will be called by Facebook commentators, and come packaged with additional content such as

For our business, local content is king. And majority of our Facebook posts on local content are made locally by the newsroom. So what are our winning newsrooms doing? More is more They are publishing one post an hour – spacing them out gives the post time to gather engagement and stops newsfeeds being flooded.

Launched back in May 2015, it was a full year until Facebook started toying with monetisation options for Instant Articles. Now Facebook has announced new ways to fill them with ads. Instant Karma Facebook is giving publishers more customisation options for ads, based on their needs. Publishers can now customise the ads experience at the

Facebook continues to expand its tentacles into all things video. The latest plan: preparing to produce 30-minute "TV-like" shows. Prime time According to the Wall Street Journal, Facebook is inviting pitches for "TV-like" shows across genres including lifestyle, sports, and science. The shows will reportedly be weekly with a 30-minute running time, similar to programs

Facebook will now enable users to track live or in-store conversions of off-line events to better analyse penetration of Facebook ads. Post-event data adds value to your ads Having unveiled Offline Events last August, local business will be able to sync offline data via customer profile uploads containing name, product purchase, and date. Facebook will

Bots have been big news on social for sometime, with Facebook and Twitter falling over themselves to roll out new bot-related business. But it seems consumers are less enthused about our new bot buddies than the platforms would like. Nice Bot? While Messenger has eagerly embraced all manner of bot-action, it looks like Facebook is