Instagram has added the ability to include coloured backgrounds and selfies within direct messaging conversations. Put a little style in the convo Instagram’s new direct messaging features are available to Android users with iOS following soon. In the resulting popularity of Facebook Canvas, the addition of backgrounds comes as little shock. The addition of visual …
Snapchat now lets European users purchase Geofilters from their phones in order to mark special events. The future is filtered Geofilters can be purchased from £5.99 to cover map areas from 1800 square meters. This can be expanded to up to to 450,000 square meters. Users can set their Geofilter to last from a few …
Snapchat Europe unveils On-Demand Geofilters for mobile Read More »
Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data. Download now, enjoy later Like Facebook’s Instant Articles, the new feature is designed to use less data and promote faster load times, with slow downloads being the greatest …
‘Instant Videos’ enters beta testing at Facebook Read More »
The Ad Standards Board (ASB) ruled a post by actor Kat Risteska was an ad, despite not including a “sponsored” (or other identifying) hashtag. What happened? Eco Tan sent Risteska samples of its body care products, and asked her to post a review on Instagram. Risteska gushed about Eco Tan’s moisturiser on Instagram, and included …
No “Sponsored” tag? ASB says Instagram post “is an ad” Read More »
Snapchat recently announced that time spent on the app has risen nearly 20% in the last six months, despite Instagram’s similar offerings. Snap fights back The deluge of cloned features from Snapchat to Instagram has been on a steady rise, seeing many users migrate from Snapping to the Facebook owned picture sharing app. Even though …
Snapchat users engage app more than Instagram, despite similar features Read More »
Photography app stallwart VSCO has branched out into video. In the app Video editing in the VSCO app works intuitively enough: you select a video from your camera roll and apply one of VSCO’s famous presets. Save it back to your camera roll, and you’re done. It can handle video up to 30 FPS at …
In an ongoing effort to boost Stories, Facebook has been testing a new feature to share Instagram Stories directly to Facebook. Instant Instagram on your Facebook Facebook’s me-too version of Snapchat’s Stories has yet to find its stride in comparison, so it seems adding a direct to Facebook share option is more than a natural …
Instagram trials straight to Facebook feature with Stories Read More »
Facebook IQ has rounded out its article series of trending fashion across the UK, France, Germany, Italy, Spain, and the US to inform fashion retailers and boost campaigns. Facebook gets spiffy After sifting through Facebook conversations, Instagram posts, and trending hashtags, Facebook is using AI to analyse posts across six countries to single out key …
Snapchat is reaching out to many of their key influencers, in order to bolster ad revenue and put a stop to a depletion of users. Hanging on to users is no longer a snap The latest earnings report of Snapchat’s model has shown they are slowly losing users to their top competition: Instagram. To fight …
Snapchat battles to keep influencers from Instagram Read More »
Marketing platform Klear has released analytics of 149 brands using Instagram Stories, to see how brands are embracing the new medium. Breaking down the numbers Across eight different industries, Klear has announced that 59% of brands are using Stories to link to a shoppable page, while 23% link to other social apps, and 10% linking to …