The Advertising Standards Board has upheld a complaint against a BMW ad for the BMW i3. The ad was shown on YouTube, Facebook and Instagram. What happened? The complaint alleged the ad promoted illegal street racing. The ad shows a BMW i3 pulling up at traffic lights next to an older-style red sedan. The drivers […]
BMW Ad “Promoted Street/Drag Racing” – ASB Read More »
Chipotle has taken advantage of Instagram Stories to post 100 photos of queso dip to bolster their latest ad campaign. A queso qualified success The recent ad campaign, aptly titled Queso Cup, is a reaction to previously mixed reviews floating through Twitter in regards to the recent US rollout. To prepare for the new marketing
Chipotle takes to Instagram for queso Read More »
As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything you see. Social catalogues Shopify shops are integrating with Instagram. Users will be able to tag products in their posts, while customers who tap the tags will be linked to online stores. It’s efficient and it’s expanding. Prior to
Be ready to Shopify Instagram Read More »
Facebook has released a group video chat app called Bonfire through the Denmark iOS App Store. Facebook gets (video) chatty Announced last July, Bonfire, Facebook’s new app, allows users to hold video chats with several other members simultaneously. Users will be able to chat while overlaying several Snapchat-like filters and effects as well as share
Facebook’s Bonfire gets Danish soft release Read More »
Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users. New growth for Instagram The uber-popular platform has added 100 million new monthly active users in just five months. At this rate, Instagram is on track to join the billion club in early 2018. And
Instagram’s big milestone Read More »
US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts. Own what’s in the photo Last November, Instagram tested a new way to advertise items by posting photos, where the products shown could be purchased through online retailers. Retailers using Instagram’s shoppable posts will gain access to analytics pertaining to
Bigcommerce now carrying Instagram Shoppable Posts Read More »
Instagram has added the ability to include coloured backgrounds and selfies within direct messaging conversations. Put a little style in the convo Instagram’s new direct messaging features are available to Android users with iOS following soon. In the resulting popularity of Facebook Canvas, the addition of backgrounds comes as little shock. The addition of visual
Instagram adds new flair to Direct Messenger Read More »
Snapchat now lets European users purchase Geofilters from their phones in order to mark special events. The future is filtered Geofilters can be purchased from £5.99 to cover map areas from 1800 square meters. This can be expanded to up to to 450,000 square meters. Users can set their Geofilter to last from a few
Snapchat Europe unveils On-Demand Geofilters for mobile Read More »
Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data. Download now, enjoy later Like Facebook’s Instant Articles, the new feature is designed to use less data and promote faster load times, with slow downloads being the greatest
‘Instant Videos’ enters beta testing at Facebook Read More »
The Ad Standards Board (ASB) ruled a post by actor Kat Risteska was an ad, despite not including a “sponsored” (or other identifying) hashtag. What happened? Eco Tan sent Risteska samples of its body care products, and asked her to post a review on Instagram. Risteska gushed about Eco Tan’s moisturiser on Instagram, and included
No “Sponsored” tag? ASB says Instagram post “is an ad” Read More »