[SMK] AI & Digital Marketing Capability Transformation
Instagram is adding interactive polling stickers to Stories, which can be overlaid on images with customisable options. A voice for (your) people The process is simple, users need only drag and drop their chosen new polling sticker onto the desired image within the story. Once the sticker is placed the user will be prompted with
Instagram Stories brings Polls to the People Read More »
Instagram has launched a new set of sunglass face filters for Instagram Stories, with faux reflections of popular global locales. Make-believe-stylish The new filter incorporates several styles of different sunglass frames, reflecting popular destinations, such as tropical islands and Parisians streets. The augmented-reality glasses can be cycled by simply tapping the screen or if the
Instagram launches Globe Trotting Sunglasses Read More »
Facebook has announced ability for Instagram users to cross-post directly to Facebook Stories, in a bid to bolster Facebook’s lack of Stories. Efficiency is key Following preliminary tests in Portugal, Facebook is looking to launch the new functionality in the US, with the rest to follow. Yet the cross-posting only works one way. Instagrammers can
Stories on Facebook and Instagram allow cross-posting Read More »
The Advertising Standards Board has upheld a complaint against a BMW ad for the BMW i3. The ad was shown on YouTube, Facebook and Instagram. What happened? The complaint alleged the ad promoted illegal street racing. The ad shows a BMW i3 pulling up at traffic lights next to an older-style red sedan. The drivers
BMW Ad “Promoted Street/Drag Racing” – ASB Read More »
Chipotle has taken advantage of Instagram Stories to post 100 photos of queso dip to bolster their latest ad campaign. A queso qualified success The recent ad campaign, aptly titled Queso Cup, is a reaction to previously mixed reviews floating through Twitter in regards to the recent US rollout. To prepare for the new marketing
Chipotle takes to Instagram for queso Read More »
As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything you see. Social catalogues Shopify shops are integrating with Instagram. Users will be able to tag products in their posts, while customers who tap the tags will be linked to online stores. It’s efficient and it’s expanding. Prior to
Be ready to Shopify Instagram Read More »
Facebook has released a group video chat app called Bonfire through the Denmark iOS App Store. Facebook gets (video) chatty Announced last July, Bonfire, Facebook’s new app, allows users to hold video chats with several other members simultaneously. Users will be able to chat while overlaying several Snapchat-like filters and effects as well as share
Facebook’s Bonfire gets Danish soft release Read More »
Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users. New growth for Instagram The uber-popular platform has added 100 million new monthly active users in just five months. At this rate, Instagram is on track to join the billion club in early 2018. And
Instagram’s big milestone Read More »
US e-commerce site Bigcommerce will soon offer its business users access to shoppable Instagram posts. Own what’s in the photo Last November, Instagram tested a new way to advertise items by posting photos, where the products shown could be purchased through online retailers. Retailers using Instagram’s shoppable posts will gain access to analytics pertaining to
Bigcommerce now carrying Instagram Shoppable Posts Read More »
Instagram has added the ability to include coloured backgrounds and selfies within direct messaging conversations. Put a little style in the convo Instagram’s new direct messaging features are available to Android users with iOS following soon. In the resulting popularity of Facebook Canvas, the addition of backgrounds comes as little shock. The addition of visual
Instagram adds new flair to Direct Messenger Read More »